Meet earBudeez™ Jay D and friends. So cool you wouldn’t even want to open them.

The fun new packaging of earbuds from JDA, Inc. packs a lot of personality, literally. JDA developed the earBudeez™ personalities with the earbuds as eyes in different positions to convey various attitudes and emotions. The innovative design of the earBudeez™ connects the product with various consumers to influence their buying behavior.

The design concept came from  research done  by Audiovox. They found that people were choosing their earbuds like a fashion accessory for their iPods and mp3 players. The research also showed that packaging played a key role in consumer decision making.

To no surprise, the earBudeez design won a 2009 Gold Pentaward– Congratulations to JDA, inc!

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