Some packaging designs are created simply to capture people’s attention and say “Look at me!” The product stands out from its competitors with custom packaging.
Custom packaging makes products unique and also helps differentiate products from other similar items. The key to custom packaging is to be visually appealing.
Take Red Bull Cola’s custom packaging for their popular beverage. The package features a wooden case that displays each of the 17 key ingredients that make up the Red Bull Cola taste. The packaging is designed by Design Friendship, a design company located in the United Kingdom. Instead of simply packaging single cans of Red Bull Cola, the packaging design features the product’s quality and value. The custom packaging distinguishes the beverage from other energy drinks. Besides, who doesn’t want to know all of the ingredients in Red Bull Cola?