(or, how create great, memorable boxes). Design elements are the ornamentation that makes a box or custom package truly shine. Imagine an evergreen tree. It's majestic. Beautiful, in a stately, classic way. But add those literal ornaments, and it becomes an iconic symbol.
When you think of designing packaging, use that same approach. Begin with a classic box style, and add on from there. At Sunrise Packaging, we have no shortage of classic box styles, from gate fold to cigar and beyond.
And just like that Christmas tree, it's important to take a balanced approach to choosing design elements. Too much and the box is overwhelming, the intent muddled, and the consumer confused. Too little, and a company runs the worst risk of all: boring the user. When do you know that you have the right mix?
Balancing the Bling of Design Elements
While there are many design elements organizations can consider in designing their packaging, there are a few that always stand out.
- Spot UV Print
Spot UV print adds an incredible high gloss. Check out the example to the side. By adding the logo for black-on-black design, this coating truly stands out. You can see how it immediately catches your eye, while the white contrast of other elements make the package digestible without being overwhelming.
- Foil Stamping
Spot UV isn't the only way to add shine to your packaging project. Foil stamping adds custom foil seals to boxes with heat. Add embossing to create a truly striking 3D image.
- Offset Printing
Quality takes time, and offset printing makes good use of that time. Packaging wraps need to be printed one at a time to create a truly dazzling and vibrancy in color.
These three options are popular options for boxes. But just like any industry, packaging follows trends. We can't wait to see what comes up next.
What Inspires Your Packaging?
Design elements are an important part of your packaging design, but they aren't everything. To help guide your design process, step back and ask yourself: what's the inspiration? If you can find a theme that speaks to your product and your organization, it's a starting point.
Sunrise Packaging can pick it up and carry your project over the finish line. Give us your ideas and your inspirations, and we can guide your design decisions. Talk to our team today!