Consider shopability when creating a retail package. Packaging takes on the responsibility of representing not only the product it holds, but the entire brand that it is a part of. The only representation that retailers have 100% control of, packaging design needs to be strategic and obvious to the consumer. For example, if the product you are representing has multiple parts that benefit shopper- point it out! This is the best way to see a substantial ROI on your packaging investment. By removing any consumer confusion, shoppers are more likely to not only keep your product but come back for more. Read more about how to improve your packaging design.