Naked Juice is a premium juice maker known for using only the best bare-naked fruits and vegetables and never adding sugars or preservatives. In an effort to transform their packaging to a more eco-friendly option, they recently launched a new bottle made out of 100% post-consumer recycled materials for its 10oz, 15.2oz, and 64oz bottles. The new bottle is also plastic coded #1, which is easily recyclable. This process started in July of 2009 when they started converting all of its 32oz bottles and now has planned to transition its entire line. This is expected to be complete by January 1, 2011.
Naked Juice is the first national company in the U.S. to basically make a bottle made from other bottles. Naked Juice’s philosophy is to provide eco-friendly solutions from sustainable sourcing to sustainable manufacturing processes and reducing its carbon footprint. The 32oz bottle that was introduced last year reduces plastic consumption by 1 million pounds per year and oil use by 8,192 barrels every year. After Naked Juice finishes modifying the rest of their line, plastic consumption will be reduced by 8.1 million pounds per year, saving 57,000 barrels of oil every year. More than 12,000 cubic meters of space in landfills will be saved along with 35% reduction in greenhouse gas emissions.