The custom sales kit shown in this video is an interactive packaging solution that keeps products well protected and readily available for demonstration and display. The rigid tri-fold holds guide wires for stents in each panel. The individual products are all organized with interior partitions as well as a magnetic strip across the top of each panel keeping the stents in place. By creating a custom demonstration kit with rigid construction, Abbott Medical used their own graphic design and branding artwork to cover the durable chipboard that makes up the hardcover of the packaging solution. With magnetic closures, internal organization, and unique artwork, this kit is a memorable piece that presents a product and adds value to Abbott’s marketing strategy. Watch the video below to see it in action!

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