When you want to add a little dash of panache to your packaging, you gotta go magnetic, as in magnetic boxes. At first, I was a little skeptical how cool a box could be. A box is a box is a box, right? But the first time I held one of these magnetic boxes in my hand, I let out a satisfied breath and thought, Yeah, luxury packaging is definitely a thing.
Magnetic boxes like the Netbox™ are just plain cool. Part of that coolness comes from the magnet itself. Fact: Everyone loves magnets. Why? It probably starts when we’re young. If you can’t remember the exact first time you saw a magnet, you can definitely remember playing with them at some point in your childhood. A pair of magnetic spheres twisting and swirling in a vortex around themselves on your kitchen table, or the clasp of your parents’ magnetic boxes becoming endlessly fascinating on a summer afternoon. The fascination began there, didn’t it?
But as you grew up, you realized magnets are still kind of a mystery, adding to their dapper mystique. We know manmade metals can be heated to their “Curie” levels, producing magnetic properties…but they also come from space! These metals get ionized by traveling on asteroids. Whoa. And don’t even get me started on lodestones! A lodestone is a naturally-charged magnetic stone….if you can call getting zapped by lightning ‘natural!’ It’s like a geological superhero!
All of these elements give magnets their allure, and magnetic boxes are no exception. You might say they have a magnetic personality all their own…
…or you might not.
Puns aside, there is something to be said for custom magnetic boxes in the world of luxury packaging. The NetBox™ feels like silk thanks to a soft-touch application, and there’s no denying that familiar snap of its magnetic enclosure. Opening magnetic boxes conjures the sense of unboxing a full array of rich chocolates–and a custom thermoform tray or a precision-cut foam insert can add to that feeling. Seeing an organized spread of items in elegant packaging sends a pretty strong message.
When the box itself feels like an heirloom, the trust in whatever its holding within goes through the roof.
A celebrity wouldn’t be caught dead in a fast food restaurant, and you wouldn’t put an elegant product in a shoebox. Well, unless the product is shoes–but you get the point! Dress your product for the job it wants, not for the job it has. And magnetic boxes are the business casual for the packaging world.