When the economy takes a downturn, there are some industries that actually see business increase. Liquor is one of them, so it's no surprise to us to see liquor packaging projects becoming more and more frequent. Like this project for One Eight Distilling. While we capitalized on some existing box styles, the end result is a completely customized box and sleeve design.
And this custom aspect matters big time in liquor packaging. A high percentage of purchasing decisions are made on the packaging alone. It becomes a bit of an emotional thing. Customers look for designs and elements that appeal to them in some way, and they buy it. Drilling down on what appeals to the target customer base is your job. Creating packaging that drives sales is our job.
Driving Sales with Liquor Packaging
Packaging is especially important for distilleries and hard alcohol. It can be hard to stand apart, especially for undeveloped palates who aren't necessarily shopping for specific brands, but for what appeals to them. Hence the emotional buying piece. Whiskies, vodkas, gins, and other liquors vary widely in price point. For a customer to indulge in something high end, the packaging is what sells it.
Taking a closer look at the photos above, you can see that there are several parts to the package. It starts with the standard box, and then a sleeve is layered on top. Both of these are screen printed in black ultima, but it doesn't end there. We also included some custom foam inserts to keep the product samples snug and protected inside.
This liquor packaging example is striking and elegant. It's clear that this a high end product and deserves the consideration of the buyer.
Alcohol and Liquor Packaging
The packaging styles you see at a liquor store ranges just as widely as the products themselves. From kitsch to class, a single aisle will probably have products reflecting every possibility. We've had experience helping products communicate their brand in a variety of ways. We guarantee we can design the perfect packaging for you.
Contact Sunrise Packaging to learn more about our design process!