Creating a brand for a law firm is just as important as it would be for any other business. Clients want to know who they're engaging with, particularly if they share and support similar ideals and values. These factors should be integrated into the fabric of a firm, reflected in their mission, promise, and elsewhere. Law firm branding affects design as well, and not only in a logo.
Creating collateral, and thinking about how a client accesses that collateral, should be part of a firm's overall marketing strategy as well. It affects their brand in different ways. Let's dig in.
Artifacts of Law Firm Branding
Take a look at this recent project with a law firm focused on energy and infrastructure projects. What can you infer about their brand from the look and feel of this design?
This particular style of durable promotional packaging speaks to law firm branding in several ways. In the most obvious, their logo and stylized text and icons are prominent on a sea of white. The inside includes a custom foam pad facing a stark global map.
Consider the semantics of the design. What does white convey that another color, like black, doesn't? What do the icons say? The map? It all comes together to paint the picture of a global brand with an eye on the environment and the planet as a whole. This particular firm identifies as a boutique firm, staffed with a passionionate and highly-collaborative approach to their business.
Creating and Fostering Collaboration
Law firm branding in the boutique sphere allows for a high level of customization, and we look forward to input and working closely with partner organizations on projects like these. Sunrise is able to source materials in ways that matter to clients. We do the majority of our work in house as well, which means that everything we put out is carefully constructed to a high standard.
Bring your ideas, or we can co-design some options. We look forward to chatting with you about your project soon!