One function of packaging is describing what’s inside. Here are a few fun, clever examples that demonstrate this function.

Hot Dog: A coffee shop called TrueCoffee expanded their food range to a quick bite hot dog. They wanted hot dog packaging to attract teenagers and this is what Bangkok-based designer Subconscious came up with. The unique characteristic of the food was that it’s hot all the time.


Swell Drinks: The Ruiz Company in Barcelona came up with a great way to show the fruit combination in their new line of smoothies. Simple and unique.

More clever packaging @ The Dieline

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