Your packaging is what first communicates with your customers. Obviously we feel that this message can not be stressed too much… At Sunrise, packaging is our passion.
And we are not the only people passionate about packaging. The Dieline.com recently wrote about artist, Justin Gignac, who packages and sells garbage from the streets of New York City.
Would you pay $10 for a clear cube filled with trash? What if it came from NYC and you knew it wouldn’t smell? What if it sold for $100? What if it looked pretty? What if it was art? Would you buy it then?
Mr. Gignac’s art may be an extreme example… However, if a picture is worth a thousand words, this cube of garbage selling for $100 speaks volumes about creativity and the value of packaging…