A study by InfoTrends gave insight to brand owners and their opinions toward the printing of packaging labels. The goal of the study was to learn what they want from package and label printing and what they will want in the future. Many of the questions concerned digital printing, however they included more general printing concerns. The findings are as follows:
The study found that awareness of digital printing was 75% of respondents while the actual use of it was much lower.
The top uses for color digital presses lie in prime labels, folding carton, and flexible packaging.
A key factor in the choice of printing methods is now commitment to sustainability.
Brand owners are highly interested in online marketing and interactivity and incorporate that interest with special features in printing.
Finally, businesses that implement different versions of promotions and products will continue to add short runs to their printing and packaging needs.
Read more at Packworld