Icon Packaging will be unveiling its latest design for an innovative wine bottle case at the Unified Wine and Grape Symposium in Sacramento,CA today and tomorrow. The company has set out to transform the traditional wine box to simply turn into a fully functional and branded wine rack. Icon Packaging has developed other designs as well around the concept of secondary use packaging. According to the founder Jason Ivey, sustainability is no longer about using green or eco friendly materials- it is also about incorporating and secondary function into the package design. Icon has developed multiple versions of this package to adhere to the needs of its customers. The capability of this package ranges from 1 to 12 bottles of wine and can be customized according to its use.
Source: Packaging Digest