Ammunition is a design studio dedicated to bring products and services to market. In 2006, Ammunition started working with Beats after a few meetings with Jimmy Lovine and Dr. Dre to create a visual design and out-of-box experience of the packaging across all categories. I love the four-color print quality using SBS/Paperboard packaging that does a extraordinary job reinforcing the Beats branding.
The high quality high-reaching SBS/Paperboard packaging demonstrates to Beats customers what to expect in the new product line. This exhibits that they are willing to invest in packaging and design to show you their standards in quality of their products.