Package design, how can package design help, perceived quality of high end packaged goods.

This article of The Impact of Packaging by MS Packaging (http://www.mspackaging.co.uk/) caught my attention. We have seen many of the same thoughts from manufacturers and consumers who know how important exceptional packaging is crucial for a product to evoke consumers attention. Here are a few of the results from their research:

Only 11% of global consumers are completely satisfied with their packaging today

When it comes to overall product satisfaction, packaging is almost as important as brand for consumers

64% tried a product because the packaging caught their eye

41% purchased a product because of the package design

36% switched brands because of a negative experience with new design

22% wrote an online review that mentions their package

Because of packaging, 29% researched more about a product and 20% became a fan of the branding company on social networks

These results certainly show the importance of quality design as it is undoubtedly a major factor which helps to build a wide customer base. With consumer’s now more willing to be influenced by packaging, it will take quality packagers that are up to the challenge of producing this distinction.