The How2Recycle label you see on many products was developed to reduce consumer confusion around recycling in the U.S. To achieve this goal, The Sustainable Packaging Coalition created a clear and consistent recycling label that provided a corresponding informational website (how2recycle.info). This provided companies with an easy solution to conform to the Federal Trade Commission’s “Green Guides”. There are many other recycling labels and symbols that exist, but the How2Recycle label is the only one that communicates effectively across all material types giving explicit directions to consumers to influence their recycling behavior. If consumers are uncertain, the label also specifies when a component of the packaging in not recyclable. Watch out, because this label will be appearing on more and more brands. The How2Recycle Label will be appearing on products like Minute Maid, Clorox, and products from Best Buy. The soft launch of this label will run the first quarter of 2013 followed by full implementation taking into consideration feedback form the soft launch. It is expected that 20 additional participants will be added after the soft launch and the label will appear on the majority of consumer product packaging in the next three years.

Read more at Packaging Digest

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