Hershey Co. partnered with Academy of Art University in San Franciscoto allowing students to design a new package. For the Valentine’s Day season 2013, Hershey Co. is distributing their Pot of Gold chocolates. They have asked students to design a customized heart-box. Contemporary is the look for 2013. The winner receives the Hershey Design Excellence Award and Hershey Co. also donated $20,000 to the Academy of Art University. Hershey is pleased to contribute to future designers’ education and they are excited to see the work they create.

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