“Join the Growing Movement” campaign has been launched on restaurant bottles of Heinz Ketchup featuring PlantBottle technology, which invites consumers to promise to be more environmentally responsible through a mobile application. For each pledge made, Heinz promises to plan a tree, up to 57,000 trees.

 

PlantBottle plastic looks exactly like regular ketchup bottles, but it is actually 100% recyclable and made out of renewable material derived from sugar cane. All 20-ounze ketchup bottles are made with PlantBottle packaging.

“Heinz is committed to utilizing the best technology and innovations available to be as environmentally responsible as possible,” said John Bennett, Vice President – Foodservice Ketchup, Condiments & Sauces. “This program celebrates not only what Heinz is doing to be more sustainable, but also how everyone can do their part to live a more eco-conscious lifestyle.”

Participating in the “Join the Growing Movement” is easy and helps plant a tree!

1. Scan- Find a “Join the Growing Movement” Heinz Ketchup bottle at several local restaurants and use a smart phone to scan the QR code. This will then bring up the mobile application.

2. Pledge- Promise to live a greener lifestyle by choosing an activity.

3. Share- Tell your friends on Facebook or Twitter how you pledged to be green and in return Heinz will plant a tree.

 

Source: marketwatch.com

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