Both Heineken and French design company, ORA-ÏTO, teamed up back in 2002 and created the Heineken aluminum bottle packaging which won a myriad of awards. Fast forward to 2010.
Back at it again, they’ve created the Icone Pure; a 100% sustainable aluminum bottle with a simple design. Heineken and ORA-ÏTO reinforce the notion that great custom packaging can be minimal and still maintain a stylish look. The bottle is covered with a white veneer and features Heineken’s iconic green logo with a minimal green dotted pattern. Truly unique- can’t say I’ve ever seen a beer bottle like this before- and it’s green.
The Heineken Pure green packaging is successful in branding the bottle as “pure” and “green” while still maintaining the aesthetic of the Heineken brand.