More and more we are hearing about companies “going green” and offering eco-friendly products. There is a growing concern being shown for the environment, but is that one of the main factors shoppers are looking for when making purchasing decisions?
GreenBiz pointed out that consumers are becoming very eco-conscious. According to a study by Ipsos Marketing, consumers are tending to choose healthier food products with fresh ingredients and green packaging over products with more convenient packaging and food preparation. They even scored higher than improving the taste of the food. But taste should not be taken out of consideration. Taste is key to food choice and to many, taste and fresh ingredients go hand in hand.
Deloitte, along with the Grocery Manufacturers Association (GMA), also conducted a study of over 6,000 customers on how sustainability affects purchasing decisions. They determined that a substantial amount of consumers take social and environmental benefits into serious consideration when choosing a product.
What does this mean for you? Clearly green packaging is deciding factor in purchasing decisions, and environmental concerns are not going away. So if you want to stay on top of the market by paying attention to consumers’ concerns and help the environment, try using green packaging.