With the 2012 Grammy Awards behind us, we thought we would take time to reflect on a win for packaging. Did you know that they gave away Grammy’s awards for best packaging? The Grammy Award for Best Boxed or Special Limited Edition Package has been handed out since 1995. From the year of its introduction to 1997 the award was known as Best recording Package – Boxed. From 1998 to 2002 it was known as Best boxed Recording Package and in 2001 the Academy came up with the currently used title, Best Boxed or Special Limited Edition Package. This year, Bruce Springsteen’s boxed set won the Best Boxed or Special Limited Edition Package award at this year’s Grammy Awards.
The packaging was designed for a six-disc box set that was titled The Promise: The Darkness on the Edge of Town Story. The six-disc set was created by art directors Dave Bett and Michelle Holme and includes six hours of film, more than two hours of extra audio, four hours of live concert footage from the Thrill Hill Vault, and an 80-page book of images from Springsteen’s notebooks at the time of the album’s recording.
Congratulations were given to the designers by the Boss himself as he tweeted:
Springsteen was up against others for the Grammy which included:
‘The King Of Limbs’
Donald Twain & Zachariah Wildwood, art directors (Radiohead)
’25th Anniversary Music Box’
Matt Taylor & Ellen Wakayama, art directors (Danny Elfman & Tim Burton)
James Spindler, art director (Sting)
[A&M Records/Cherrytree Records/UMe]
‘Wingless Angels – Deluxe Edition’
David Gorman, art director (Wingless Angels)
[Mindless Records, LLC]