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All of the packaging solutions shown above serve different purpose in different markets. While the basic construction of these items are all widely varied, they do have a thing or two in common; each item uses a thermoformed tray to complement a turned edge exterior. Custom plastic trays are not as common as say blister packaging or clear clamshells, but they do allow the retailer to enhance their product and add value for the customer. On the far left, we seen a rigid hinged box that holds the recently released Google chrome cast. In the boxes tray, we see a nice white plastic that has a thermoformed cavity that fits the device perfect. This keeps a valuable electronic application safe in transit as well as giving the consumer a good experience when they open it up at home. The middle picture is for a cosmetic line; where we see thermoformed trays the most. In a rigid two piece setup box, this plastic tray categorizes each item, creating a gift set or lotion kit, if you will. This shows the shopper or gift receiver exactly what they are getting and can serve as a tray even after the purchase has been made. Finally, we see a project that we did right here under our roof. The Kwikpen kit shown in the far right picture has a setup similar to an album or hardcover book. With a tray on each panel, this kit is held together with two complementary trays that fit perfect for snapping closed. the Kwikpen has its own cavity, as well as the other elements in the medical sales kit. Three different packages, three different markets, all benefit from a custom thermoformed tray.