The flip lid is a great option for packaging for a couple reasons.
First of all, as packaging accessibility becomes more important, the flip lid is easy to open. We’ve written in other posts about the effect of the aging baby boomer population on the packaging industry. Nearly 10,000 baby boomers turn 65 everyday; they have a massive amount of economic influence. You might have already noticed increased accessibility elements on products. Pop tabs on cans, larger type and simplistic design elements on packaging to reduce visual clutter, and closures that simply take less effort to open. As we age, we tend to lose strength in our hands (a cumulative effect). A flip lid takes minimal pressure and exertion.
Secondly, flip lid boxes create literal stages for products. They’re perfect for presentation packaging, particularly with magnet closure (like our Netbox style) and some other select finishing designs that complement the product and package as a whole. Imagine you’re the customer. You have a gorgeous box in front of you, waiting to be opened. You slip your fingers under the lid, popping it open, and inside are the perfectly-arrayed products with accouterments.
Whether you’re looking to make an impact with a marketing kit, sales presentation or an influencer box, get creative with the lid. Here are some types of packaging we recommend.
Types of Packaging Featuring a Flip Lid
Cigar boxes are one of the most popular styles of boxes with a lid to flip open. Some organizations choose to magnetize a flap for extra security, or some extra element of closure depending on the product. In the example to the right, the luxury packaging displays a high-end product in all its glory. The packaging doesn’t detract from the product, but rather adds to it. Like we said above, it gives it center stage.
Custom cigar boxes can be customized further with inserts, like thermoformed trays or die cut foam. Foil stamping, embossing, and more can further dazzle customers.
Depending on what you need to house with your packaging, custom thermoformed clamshells might be ideal. Hinged plastic clamshells add a layer of security in a couple ways. First, simply by protecting products with a bit of cushion, which might be helpful in transit. Additionally, if your product is sitting on a store shelf, it can deter shoplifters. Or those who want a closer look (and don’t really care about destroying packaging to do it).
Plastic clam shells are made-to-order, ensuring a perfect fit for your product and accompanying materials. They’re frequently used for medical packaging due to the easy-open nature of the flip lid, but can be found in nearly any industry.
Your Customers Will Flip For Flip Lids
(Okay, we know that was terrible, but some puns are just unavoidable, you know?)
Contact Sunrise Packaging today to discover more innovative ways to meet your packaging needs!