The holiday shopping season has officially started as Black Friday has once again snuck up on us. This crazy day of shopping provides great opportunities for businesses to motivate loyal customers and attract new ones with fun holiday promotions. Facebook has become a very popular outlet for holiday advertising and promotions. Businesses have used their Facebook pages to let consumers know about their upcoming Black Friday deals and have used it as another place to post their ads.
Lowe’s began running a series of display ads to push consumers to its Facebook Fan page that will provide a sneak peak to the specials on Black Friday. This sneak peak will happen at Midnight on Black Friday. The also used an email campaign to create buzz about their specials and perks.
Remember the Christmas crazed lady from Target’s commercials last year? She is back again and crazier than ever this year in a 27 second video on Facebook to remind consumers to go to Target’s 2-Day Sale. They also posted store maps and fun videos to get consumers excited for the annual shopping event. Target is also offering a contest that fans can enter for a chance to win a $25 Target Gift cards.
Office Depot is ready for the holiday shopping spree with posts on their Facebook pages. They share a link for 10 great holiday shopping tips. They also list Pre-Black Friday deals and the top 30 smart gifts. Office Depot’s competitor Staples is also using their Facebook page to post their weekly ad with Black Friday specials. They are also taking one step further and giving fans a sneak peak to their Cyber Monday deals.