We found this packaging solution on thedieline.com and just had to share! We love the concept of taking a durable rigid box and designing it to look like a completely different thing. This custom cigar-style box takes advantage of the printing capabilities that accompany turned edge manufacturing. Designed by Think Packaging, this rigid box holds a variety of new Beck’s beers and looks like a boombox! The new range of Beck’s beers was released New Zealand and uses this design to show how a variety of musical genres has influenced the exclusive set.