The market for handmade goods has never been hotter, and websites like Etsy are reaping in the benefits. Etsy is an online marketplace specializing in handmade, craft or vintage items as well as supplies. It’s relatively easy to use for both sellers and buyers, and numbers attest to that. In 2014, Etsy had over 50 million registered users, and total sales reached nearly $2 billion through the platform. With that kind of bandwidth, it might sound challenging to break through the noise as a new seller. But that’s where Sunrise Packaging comes in (locally owned in Minnesota). Etsy custom packaging is one of the best ways to retain and attract customers.
Etsy Custom Packaging Basics
This outlet as a seller recently came to my attention when I purchased a small ring from an Etsy seller. It’s not a particularly expensive item, not vintage or anything else like that. I was incredibly impressed by the seller’s attention to detail when it came to packaging, though – so much that I realized how important packaging is, and how that fact might escape the attention of new sellers.
Apparently, Etsy thinks so, too. They provide a literal handbook to Etsy custom packaging. Since packaging is, quite literally, our business, here’s our take on Etsy’s suggestions for custom packaging:
- Label your labor
Etsy hits the ground running with a primer on branding. It’s incredibly important to help customers remember your business in every possible way. Crafting creative labels not only helps your business stick in their mind but makes it more likely that they’ll pass your name on. Utilizing finishing options like debossing, embossing and other features help ensure that this will happen, or utilize a sleeve box to add some labeling.
- Make Your Packaging Pop
I couldn’t find hard numbers on what percentage of Etsy purchases are gifts, but the number is probably pretty great. Packaging that is gift-ready takes one part out of the process for your buyer. Besides, even if it isn’t intended as a gift for someone else, it’s kind of awesome to make the customer feel a little indulgent, like they’re getting a gift for themselves, isn’t it? When it comes to classic gift style, a two piece set up box is perfect.
- Get Into Shipping Shape
The last thing any seller needs is to mess up an order. Like Etsy reiterates: how inclined are you to return to a seller who messes up your order, or doesn’t package it correctly to withstand shipping? Probably not very likely. Take the time to consider if you need any custom inserts, and the protection products might need. Thermoforming or custom formed trays might be a great way to go.
Make Your Package Shine
Ordering things online is like the grown up version of Christmas morning. You know packages are coming on a certain day, so the expectations are even higher when you know what to expect. Let every delivery of your product generate that kind of excitement!