Each year there is an egg drop competition held that goes to prove, packaging can make or break an item. When I was in school, the egg drop project was very competitive. The rules were as followed: the egg must be raw, you must use at least three different materials, the egg must survive a twenty-foot drop, if the egg breaks then no points are awarded, and no parachutes are allowed. This project challenges young students to examine packaging in a fun perspective. Here are some fun designs I found.
One thing that all of these packages have in common is durability. They are durable in the situations they are faced with. Propellers were added to make the straws more durable in the air since the packaging is being dropped. Check out this video Sunrise Packaging has added to demonstrate the durability of the DVD cases that are available for purchasing.