Online marketers need to brace themselves for a good holiday season. That’s according to a panel of digital marketing experts who predict online sales will grow 12% in 2011. Holiday sales are considered to be sales that take place in the months of November and December. 12% growth would match the same growth online sales experienced last year. In fact, online sales have grown every year since 2005 with the exception of 2008 where it was down 4%.
Most news regarding the global economy is doom & gloom. So how can these experts expect growth in an unforgiving recession? A high share of online consumers are affluent. These consumers are apt to spending a good amount of discretionary income when the stock market is healthy. But even stocks have been lagging and inconsistent this year. All of the quotes tied to the experts who predict a 12% growth in online sales this season allude to these points. Nevertheless, they’re still convinced that it’s going to be busy for ecommerce this holiday season. It’s worth noting that the economy was definitely an issue last year when ecommerce growth was 12% as well. We will hope for the best and know soon enough.