retail packaging The average consumer leads an incredibly busy life that revolves around the ability to multitask, not only that but to do this in a mobile setting. Shoppers look for convenience and security in their products and the package they come in. While they multitask on a daily basis, they expect their purchased goods to do the same neigh, demand it. Convenience being the biggest consumer trend today, it is imperative that retailers and suppliers alike focus on packaging that appeals to the needs of the busy-bee consumers. There are two features of packaging that can greatly improve your product’s chances of being “the chosen one” on the shelf- if they are executed correctly. First is the no brainer: Easy-to-use. Did you see our blog about frustration-free packaging? Well, there is a video of writer Larry David showing a prime example of how many of us feel when we get home from the store and can’t get to the goods. Honestly, who is going to buy something that takes an arm and a leg to open? Focus your packaging solution on easy-to-open, easy-to-use, easy-to-discard. That brings us to the second feature that is desired in product packaging. That big ol’ buzz word we here everywhere: Sustainability. Not only do you have to make sure the packaging is easy to throw away, but have a sustainable solution that people can feel good about themselves for contributing to the wellness of mother earth. In the end, it is up to the packaging and product manufacturers to provide their consumers with a simple package that lives up to the hectic lifestyle so many of us strive to maintain.

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