thermoformedWhen making packaging decisions for retail products, there are a lot of factors that come into play, and many important things to consider. Custom plastic thermoformed packaging comes as no exception. In order to have an all around quality packaging solution, it needs to be protective and practical while simultaneously marketing your brand and product. Protection and practicality go hand in had for custom packaging solutions. In order for  a plastic blister pack or clamshell to properly serve its purpose, it needs to insure that the product is safe in shipping, that it is tamper proof in-store and can therefore be purchased and put to use! Simplicity is also a key component of quality packaging. Many times with plastic clamshells and blisters, shoppers find it difficult to actually access the product that they just bought! Create a design that offers protection but can also be easily opened in the household- there are a few tricks out there to open difficult plastic packaging, many of which come with a bit of risk. Finally, use packaging to your advantage by adding value to your in-store presence. You worked hard on making the packaging design, now make it work for you. Incorporate your marketing message and branding strategies when you design artwork, tooling, and more!

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