Set your product apart from others. Gain recognition for your creativity in packaging. This is what custom packaging is all about. Recently, I stumbled upon some truly unique packaging that Turner Duckworth – based out of San Francisco and London – created for Motorola.

Turner Duckworth was challenged to create a totally unique, eye-catching and product-tailored packaging design for their phones.

Here is what they came up with:

This design was created to compliment the MOTOROKR, a phone that doubles as an MP3 player. The stereo design shows off the functionality of the product in a custom way.

This design was created to compliment the MOTOROKR, a phone that doubles as an MP3 player. The stereo design shows off the functionality of the product in a custom way.

For the MOTORIZR, a package was created that illustrates the sliding motion of the phone. The box design includes “tatoos” with varnished surface textures.

For the MOTORIZR, a package was created that illustrates the sliding motion of the phone. The box design includes “tatoos” with varnished surface textures.

The packaging for the MOTORZR was created to exude a glamorous image. The highly reflective, jewel-like finish shows-off the reflective gleam of the actual phone.

The packaging for the MOTORZR was created to exude a glamorous image. The highly reflective, jewel-like finish shows-off the reflective gleam of the actual phone.

This example illustrates the impact of custom packaging. Not only does is it more attractive and eye-catching than standard packaging options, but it fully reflect the product it contains.

To find out more about custom packaging or to find out how you can create a custom package of your own, contact Sunrise Packaging at (763) 785-2505 or toll-free at (800) 634-8160.