One of the biggest trends in custom packaging is offering limited editions in the package’s design. Here is a perfect example of making a limited edition work for your product. Mars Chocolate North America is going to debut a collection of American Heritage Chocolate products. To go with the Heritage theme, the chocolate will be available in colonial inspired packaging. The packaging is not the only novelty behind the campaign- the chocolate is made of products based on a historic recipe from the 1750s. The commemorative packaging and historic chocolate recipe offers consumers to enjoy something they love while taking a piece of living history home. The American Heritage chocolate has expanded its distribution and is available at over 130 sites.
Blog Source: Packaging Digest