It’s not enough for custom blister packaging to provide security, support visual elements, and address security concerns. It has to be smart, too.
To be fair, this idea of ‘smart packaging’ has been around for a while. It evolved out of ‘active packaging.’ Active packaging simply refers to some kind of function beyond containment of a product. Something as simple as an expiration date meets this criteria. As technology embeds itself further and further into the fabric of our lives, from smartphones to AI systems, this expectation of engagement extends to packaging. Intelligent or smart packaging refers to some method of information transfer between users and packaging.
You’ve probably heard the word ‘smart’ appended to other things. Smart phones, most commonly, but also smart houses, smart cars, etc. When it comes to packaging, it has just as many possible variants. Moisture control. RFID tags. Oxygen control. The list goes on. But when we talk about custom blister packaging, there are some interesting immediate applications we’re seeing in the real world.
Custom Blister Packaging for Pharmaceuticals
IMC is one company leading the way when it comes to smart packaging, specializing in pharmaceuticals. These kinds of specialized packages need to combine branding and functionality seamlessly. Custom blister packs meet the bill.
Blister packs allow custom-fit cavities to adhere to a cardboard or other sturdy packing. It allows users to see the product while giving package designers some leeway with the hard backing. And this is what draws IMC to custom blister packs. While traditional pill bottles–even with smart bottle caps–the space to embed electronics or other elements necessary for smart packaging is limited or non-existent. With blister packaging, it’s easy to encase something in the backing. Whether it’s an electronic designed to monitor dosage or help users with the product, it offers a different kind of experience.
One of the more practical reasons for this kind of smart packaging is that adherence to prescribed routines is a major issue for patients and doctors. HealthPrize Technologies estimated in 2016 that such non-adherence lead to $637 billion losses in treatment for chronic conditions. Adding functionality that can, for example, remind users when to take their medication could lead to a decrease in major medical events.
Custom Forming & Smart Packaging
Thermoforming in any incarnation–trays, blister packs, or clamshells–can work with the demands of smart packaging. Easy to customize for any product, all of them offer a high degree of branding and functionality. Contact a representative today to learn more!