When you are hungry for something where do you look first the cupboard or the fridge? Common sense dictates that people open their fridges more frequently than their cupboards. The fridge is a dynamic place and the cupboard has become a thing of the past. Companies have realized this change in food placement and have developed their packaging in relation to it.
Heinz, maker of the famous red hot dog and burger condiment, has taken the traditional tin can for baked beans and evolved it into a container that can fit on the average fridge shelf. The innovative design is a plastic jar with a screw top. It was developed for consumers who may use more than one can when cooking because it contains the equivalent of two and a half standard cans.
Baking soda, which was once known as a baking ingredient, is now moving from the cupboard into the fridge and is acting as a deodorizer. The little yellow box made by Arm & Hammer is designed to fit in the fridge and also possesses a clear strip to see how much is left. This package design allows the fridge to stay fresh and takes up little room.
Coca-Cola has made fridge friendly packaging for its 12 packs. The packaging design is slimmer making it easy to store in the fridge and takes up less room. The packaging is also designed to dispense after one can gets taken out.
These examples are just a few of the cupboard to fridge packaging designs that are present. Keep your eyes open for other packaging designs that have left the cupboard and moved to the fridge.