The best products are the ones that solve problems. Innovation can come in any size or material, and we love learning about new products and figuring out how we can help build a brand. We can design a package or companion piece that is evocative of the product it's designed to compliment.Whether it's magnetic closure, a colorful insert, or a special treatment for edges, Sunrise Packaging can help bring out the best in your product.
Magnetic Closure & CueMate
This recent creation for CueMate gave us the chance to create a custom sample kit for a product launch. CueMate is a mobile cue holder; instead of placing a pool cue in a rack or a stationary holder, this allows players to set their cue down and move it with them. Quality cues need to be stored upright. Even leaning them momentarily against a table or a wall can result in gradual warping and damage to the cue.
This is where CueMate comes in. It's a product devoted to maintaining an investment. Consumers can buy cue holders that match their flooring, pool table or decor. They're made to fit into the lives of the people they serve.
So how do we convey this in a sample kit?
We pride ourselves on creating the perfect companion piece to any product. For something like CueMate, where the focus is on a well-designed solution to a problem, we want to imitate that. For their sample kit, we incorporated a clean design that includes all the elements necessary to draw someone in. The brown shading on the pad references the various wood options without being overt, and the faded words add a subtle design without being distracting.
Flipping open the pad takes a little more effort that it appears at first. The unexpected weight of the magnet closure adds luxury as well as added security (these samples won't fall out accidentally). Aiding that is the die-cut insert, precision-designed to ensure a place for every sample and a sample for every place. The folder design gives CueMate space to elaborate on their product while still giving the majority of focus to the samples. Magnetic closure is a great way to secure products while adding a touch of class to any product. We've said it before, but it's still true: magnets make everything better.
Custom pads aren't the only thing we enjoy designing at Sunrise. Every project is unique and as such, demands our personalized attention. Whether you're planning a Kickstarter for your product or a rebranding, contact us today to create something that makes your product even better.