The FlashPad (n)
1. The premiere software packaging solution for anyone trying to take something mundane and make it pop.
You know, like a flash drive. Want to give it a real stage presence? A bit of pageantry goes a long way when you’re trying to stand out among competitors, or even just be remembered. The Flashpad fits that bill, while retaining the functionality we’ve grown to love about personalized packaging.
I’ve mentioned before how custom USB drives driving business as an alternative to the business card at trade shows. They are a fantastic, reusable asset that puts your company’s name at the fingertips of a potential client on a daily basis. There’s no better marketing tool than an asset that has multiple purposes. What began with a square of paper, became a pen, and now ends with a veritable digital portfolio, smaller than both its predecessors and infinitely more functional.
But what if you dwell in a world where customized flash drives are the currency of the realm. A techie business, where you are literally swimming in a pile of flash drives. Water water everywhere and all that. Certainly there must be a way of standing out in that domain, right?
The FlashPad should be a go-to for any up-and-coming software developer or game designer. Why? Because if the bulk of your work exists within the walls of a computer, there’s not much to hold onto in the real world. Believe it or not, seeing is still believing, even in the online era that we live in. Trade shows, conventions, and business expos are still relevant outlets for new products, digital or otherwise. And custom flash drive packaging still makes the difference.
If you’re a software developer, maybe you have great new antivirus product. Now, you can fish for leads online, hoping that a pop-up catches someone’s eye and brings them back to your site for a download. But we all know where pop-ups end up. And do you really want your antivirus program associated with a pop-up? I don’t know know about you, but every helpful piece of software I’ve ever downloaded has come from word of mouth.
I’ve said it before, and I’ll say it again: not everyone opens an email, but everyone opens a FlashPad. The same can be said of a pop-up. But chances are you won’t immediately close a FlashPad the moment it appears.
In fact, it’s just the opposite. Like an intriguing book, or the compact disc (in it’s prime), curiosity will drive your potential client to open your sharp software packaging. And with a FlashPad, it will be a memorable experience, complete with images, text, high-definition graphics, and a diecut foam insert housing your flash drive. Consider the FlashPad a preview of what’s to come when they plug in your USB drive.
So how can software packaging help exactly? Well, a plug-and-play jump drive loaded with your software demo is that much closer to being downloaded. An indie game delivered in a classy, flip-open binding on a flash drive is that much closer to being played. Not only are you providing your potential user/gamer/customer with the ability to get started quicker, the FlashPad offers you the luxury of including other materials. A pen, a stylus, a keychain, even a good old fashioned business card if you’re feeling nostalgic. Why pick and choose what to include when you can store it all in a clean, organized display.
It’s like a mini trade show in the palm of your hand!