QR codes are springing up everywhere you look. They are becoming a simple way for marketers to engage consumers. All a consumer needs is a mobile device with a camera and the ability to download the code reader application. With the amount of people owning a mobile device, marketers have vast amounts of people to reach. QR codes also allow marketers to unleash their creative side. These codes can lead a person anywhere a marketer wants. Whether the destination is to their website, a contest page, or even a separate page solely created just for the code, the possibilities are endless and creativity can really shine.

Need some creative ideas for your QR code? Here are some ways to add some spark to the black and white code:

* Link your business card to your Facebook profile, Twitter stream, or Linkdin account
* If you have t-shirts for your business, link from your t-shirt to you blog
* Link to a contest
* Link to a Google map that shows your location and provides directions and contact information
* Use ads to connect to mobile shopping
* Link clues to a treasure hunt to engage customers to become interested in your business
* Use a coupon to link to a special discount or sample/freebie
* Link to a product demonstration
* Use codes to link to fan forums, inventory, surveys, or mail in rebates
* Link to homepage to increase traffic on that website
* Link to a newsletter, press release, or promotions page
* Use a code on a printed catalog to link to an online catalog or an online store
* If you have a product that requires installation, link to how to videos or online manuals
* Link from a product to the product’s commercial

There are many ways to use QR codes.  See how many QR codes you see in a day, week, or month and look for how businesses are being creative using these codes.

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