Guinness has created a way to get people talking about their beer by drinking their beer? They have implemented QR codes on pint glasses. What makes this code special to Guinness is the trick behind the code. The code only works if you are drinking a dark beer, such as Guinness. If the glass is not full or full of a lighter beer, the code will not work.
QR codes are a matrix barcode that is scanned with a smart phone. Once the code is scanned, the glass tweets about your pint, updates your Facebook status, or even checks you into Foursquare. What is interesting about this is that QR codes are usually found in magazines, on buses, on signs, on business cards, etc, but they are not usually found on pint glasses. What Guinness has successfully done is connecting a casual social activity with social media. And in this situation, the social media generated helps promote them.
Guinness has taken beer marketing to a whole new level. This modification made to their packaging has created a wave for their social media. New QR codes on more products could be a new trend in social media. Millions of users already tweet and check into where they are located and what they are doing every single day. Guinness has made “checking in” and updating your social media pages as simple as a click of a button. Genius.
Source: The Dieline