One of the most exciting and validating experiences in life is getting the college acceptance of your dreams. It's an event that has almost mythic importance in American culture with movies, books, and user-generated content focused on the event. And it's something that many colleges and universities know can make or break their freshman class. As social media has become more and more omnipresent, particularly visual mediums like Instagram and TikTok, prospective students are documenting just about ever aspect of their lives. Including college acceptance packages. Which is what makes designing a college acceptance package doubly important for enrollment.
The Whole College Acceptance Package
A college acceptance package can have a few purposes. Of course, information sharing is, ostensibly, the most important aspect of it. Conveying the deadline for registration, orientation information, and more is important for prospective students. But it can wait for the follow up mailing.
In the acceptance, find ways to ramp up the excitement. Maybe it's with some branded swag or a custom video from a university personality that will resonate with the prospect. Take into consideration the type of degree as well; college freshman will be excited by different things than an MBA or doctoral student. These flash pads, created for Baylor College of Medicine, contain USB drives, business cards and booklets. Knowing your audience is step one to knowing how to create the type of content that will influence and entice.
College Preparedness on Social Media
Accepting an admittance letter is a big deal. Students have plenty of choices; it's not easy for marketing and admissions offices to stand out from the noise. But it is possible. Sunrise Packaging can help with the logistics once you know the content of the package or box.
Contact Sunrise Packaging for a quote on your admissions recruitment piece!