Santosh Desai, CEO, Future Brands, puts it succinctly when he says, “If the content is prose, than packaging is the poetry.” Ever more sophisticated today, packaging decodes and glorifies what’s inside of it. Packaging, the silent and most important salesman, is critical to products weighing down long retail shelves.
You probably have the greatest product in the world, but if you hide it under a basket or in a paper bag, no one is going to understand it and if they don’t understand what you are selling, why would they buy it?
That’s where packaging comes in! Creative, custom packaging that is designed for your product with graphics and images on the outside that communicate the features and benefits of your product. We can help you with that.
An unusually shaped or sized or colored package will be eye-catching.
Easily recognizable packaging is part of this company's branding.
Or department stores:
Tiffany Co. incorporates their signature blue into their brand image.
Not only can shape command attention for your product but vibrant colors and pictures will draw looks, this may be exactly what you need to stand out from the crowd.
Think Fish! Philosophy:
- The graphics you use tell the story of your product.
- On the retail shelf, you must do everything you can to be seen. Bright colors do just that!
Or if products similar to yours are bright and eye-catching, you might want to simplify your graphics. Even face-blotting papers can be elegant when packaged by Chanel.
Sometimes less is more - out of the ordinary materials don't need fancy printing.
Use your packaging to stand out from the crowd
And then there are the materials! What you can do with color and texture and finish are amazing! Here’s are a coupled of examples of a familiar, box that has been given a bit of an upgrade:
Your packaging color and decoration can give your product that extra "Wow" factor.
Everyday packaging shapes are made new with specialty materials and printing.
So, when it comes to your product, how can you package it to be eye-catching? What can your packaging do to create buzz for your product?
The shape, color, texture, and material you use are important!
Even 3-ring binders command attention with special materials, vibrant graphics, and non-standard page orientation.