Fueled by web interaction and social media, the power of the consumer is more powerful than ever. Whether a workers strike or product ban, the connection of the internet gives these groups the power to rise up and really make a difference in the market to better serve their needs. This is why it is imperative for retailers and manufacturers to keep close tabs on their consumers’ behaviors and opinions. For packaging, this means handling major changes sensitively in order to retain the support of loyal customers, as well as gain the interest of new buyers. It is important to be honest and clear about why a company is changing something about their product. Loyal consumers will be genuinely interested in these changes, and advocacy from word of mouth can be extremely successful promotion for your business.
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