Compliance packaging is a friendly way to help consumers take their medication on schedule. And blister packaging provides the perfect platform for it.
Let’s establish why compliance packaging is such an important issue today. If you’ve ever been charged with taking a medication daily, there have surely been days when you forgot about it. Whether that lead to unintentionally skipping a day or just a few hours, it has an effect. Or maybe you’ve been prescribed a device that you’ve been using incorrectly. Inhalers are notorious for misuse. With over half of the US population on some kind of medication for a chronic condition, nonadherence is a big issue. So much so that a 2008 Medco survey estimates that half of those people don’t adhere to the given guidelines for their medication. A year later, the Network for Excellence in Health Innovation cited this as responsible for up to $290 billion in unnecessary costs every year.
How Thermoformed Blister Packs Aid Compliance Packaging
As mentioned above, compliance packaging makes it easy for users to to take the right dosage at the right time. Here are some examples from the 2016 HCPC Compliance Package of the Year winner of how they used blister packaging in their design.
The winner created packaging for a two week dosing regimen. The blisters are designed like a calendar, with each box making up two two-week packs. With red arrows leading the user from pack to pack, it’s clear how they should progress and take the dosage. The thermoformed blister packs ensure that the user doesn’t take more or less than is prescribed.
In addition to keeping the dosage consistent and accurate, blister packs play another role. With the aging baby boomer market, packaging accessibility becomes a consideration. Being able to open pill bottles requires dexterity and hand strength… Something we tend to lose as we age. Blister packs allow for users of varying strength and dexterity access with ease.
Implications in Other Industries
While the term is usually applied to the pharmaceutical or medical packaging industries, compliance packaging measures can apply everywhere. Making retail packaging that’s easy to use, regardless of hand strength, is a standard to which all packaging should be held. Designing labels and lids for thermoformed packaging that inform and educate users is a great use of space.
What measures has your organization taken to create a compliance packaging approach?