Big Idea Advertising in New York recently revamped coffee packaging for Entemann’s. While being more recognized for their cakes, cookies, and donuts, Entemann’s wanted to give their line of flavored coffee more prominence to increase the strength of their brand. The old packaging design of their coffee in reminiscent of a dated Folgers package. The newly designed package is cleaner and takes on the classic look of the company’s cake packages that are so recognizable.
The overall coffee market is performing well and growing despite a week economy. Entemann’s coffee was listed as a possible coffee brand that could take over the coffee market in the future. Their new packaging will only help.