Redesign and upgrading a packaging solution can be a daunting task. There are many concerns with making a change, because you still need to resonate with your customer base. Especially when it comes to plastic clamshells, upgrades can be unnerving, but still add benefits to your business. For example, if you manipulate the size and shape of your formed clamshell in order to cut down on material waste and manufacturing time, make that apparent and let your consumers know! More than likely, you will gain more followers and your customer base will appreciate knowing that they support an eco-conscious supplier. However, it is important to remember that too much drastic change at once may have a negative effect on your retail sales performance. Instead of changing the construction and the design at the same time, try to spread these changes out to reduce consumer confusion. Brand identity and recognition is the great equalizer in retail setting and packaging design- with plastic clamshells and blister packaging, making a simple concept unique to your brand is the best thing you can do for your sales. Working with a local manufacturer or turnkey provider will give you the support, options, and expertise you need to successfully roll out new product lines and upgraded packaging design.
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