Redefining CD Case Packaging With Flashdrives

The reign of the compact disc has passed, but CD case packaging has a little more staying power. 

CDs made headway as more and more homes started buying their own personal computers. They were sleek and shiny, a big step up from the formerly prevailing floppy disks. But like anything, they’re prone to a host of inefficiencies. Quickly scratched. Fragile. Security easily overwritten.  Not a lot of real estate on the disc itself for branding or information. This made their packaging all the more important. Whether a company utilized the standard flip style, a sleeve or something else, this custom packaging protected discs from potential danger. It also created an attractive storage option, not unlike books on a shelf. 

Flashdrives and custom USB drives entered the scene next, and their ease of ease and relative durability have brought them to usurp the place previously held by CDs (and will the cloud trump the convenience of the USB drive? Not until Internet access is stable and accessible everywhere, methinks). But flash drives have more in common with CDs than you might think. While USB drives step it up in most areas–storage, security, accessibility–they can also be fragile with little space for branding on the device itself. That’s why Sunpack created something just for custom flash drives, similar to  CD case packaging: the FlashPad.

College Bound FlashPads for university recruitment, acceptance letters with hard turned edge binding and offset printingCD Case Packaging, Re-Imagined

The old adage holds true: if it ain’t broke, don’t fix it. FlashPads utilize the familiar CD case packaging style, down to the flip-open cover. But inside, users don’t find a reflective disc, but a foam insert molded to snugly fit a personalized flashdrive. The USB drive can hold whatever information you want to share. The packaging does the hard work of attracting the user in the first place. 

Your custom FlashPad can utilize nearly all the high-end elements we use in boxes and other types of packaging.  Virtually any aspect can be customized or personalized to your company, and any senses you wish to engage.  Let their fingers glide over soft touch lamination with raised embossing. Their eyes can take in the vibrant design and sleek packaging. 

…and that’s all we can really do from our end. If your organization really wants to find ways for taste, smell or hearing to be part of the package, dive in!

Something Old, Something New

While the FlashPad riffs off classic CD case packaging, it brings up to a new level of accessibility. Many newer laptops don’t have CD drives anymore. Flashdrives are becoming the de facto way to share information. 

And our options for packaging don’t stop with the FlashPad. There’s another, sleeker option that works well for more than just customized USB drives (business cards, bottle openers, and more are just a few things that the insert can be molded to fit): the FlashPad Wallet. Mimicking a bifold or trifold wallet closure, the Wallet is a slightly smaller and more compact option. 

Neither of these to your liking? Contact our sales team to start from the ground up for totally customized USB boxes

FlashPad Wallets: The Perfect Closing Gift

Okay, let me rephrase: FlashPad Wallets make the perfect closing gift *holder*.

Giving clients a gift at closing as a realtor sounds like a great idea. Who doesn’t like presents, for one, and a gift is a great way to express your appreciation for their business. It’s also a delicate way to ask for a referral (directly or indirectly, depending on your style). However, there are ample opportunities for the sweet gesture to go awry as RealtorMag describes.

For example, a set of crystal wine glasses sounds lovely. Unless they’re emblazoned with your company’s logo, in which case it’s really just a present for you, right? And what if they choose not to drink alcohol? Yes, we know that wine glasses don’t have to be used for wine, but it’s the implication as well as the lack of personalization that offends.  

So how does one come up with a gift that’s personal (but not too personal), won’t offend in any way, leaves a positive impression and reinforces your chance of a referral?

FlashPad Wallets can hold gift cards or USB Drives

FlashPad Wallets to the rescue

FlashPad Wallets are a new take on our classic FlashPad. They are smaller, lighter, and more portable.  The Wallet snaps shut and opens like a bifold wallet (hence the name...and it also possible to purchase as a trifold for more content). The inner and outer areas are completely customizable to whatever logo and messaging you want to share. While the package might become a keepsake for your client, what’s inside will catch their eye.

As RealtorMag notes, there’s one gift that everyone appreciates: money. It’s a tad gauche to fill it with cash, not to mention impersonal, so select a gift card that meets their needs. You’ve spent a substantial amount of time with them, so think back to conversations with them. Are they planning on buying new furniture? Do they love Starbucks or some other item? Does their new house have a lot of shelves that need to be filled with books? The opportunities are endless. The finishing options for FlashPad Wallets also allow for you to write a personalized message while the preprinted packaging does the selling for you.

Another option for the Wallet is a USB drive to be filled with whatever materials you share with clients. Information about their new neighborhood, any closing documents that can be saved digitally...whatever you can think of. I love the key-shaped USB for this idea; it’s a nice touch without being too cutesy. 

Regardless of how you choose to bookend the relationship, your client will probably remember you more for how you worked with them than the closing gift. Use the gift to build your reputation and connect with clients on a deeper level. And let the FlashPad Wallet remind them of where to send referrals. 

Goodbye High School, Hello Welcome Kit

Springtime is more than a season of new beginnings. For those completing high school, it’s the season of gowns, tassels, and warm cheese at graduation parties.  As the class of 2016 leaves high school behind with literal ‘Pomp and Circumstance,’ college becomes the next new frontier. Things just got real, so to speak. The excitement of getting accepted to a university might be slowly replaced with fear of the unknown. After all, for many kids, this is the first time they’ve left home for a sustained period of time. They might not know anybody, and they’ve just said goodbye to the friends and classmates with whom their entire social circle has comprised of up to this point. This is the perfect time for the freshman student experience folks to kick in, and send the welcome kit.

welcome kit from the University of NebraskaWhat’s a welcome kit?

Glad you asked. A welcome kit is the introduction to the institution. It might be sent all at one time, like opening a giant, college-themed gift, or it adopt a more just-in-time model where accepted students learn more gradually, and at times which it makes sense to perform actions like completing the FAFSA, registering for classes, things like that. However, while the materials should be helpful and informative, they should also impart the core values of the institution.

 

In this example (recently created for the University of Nebraska – Omaha), newly-accepted students received a small, pocket sized folder, welcoming them to the institution. Note that it identifies them as a student by associating them with the university’s mascot and iconic red and black. The die cut cavity inside is a key-shaped USB drive. On the USB drive are materials that might have formerly been printed out. A new student guide, checklist, things that previously cost the institution a pretty penny in paper, ink and postage, now condensed into a keepsake package.

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welcome kit from the University of Nebraska

This folder kit not allows the institution to save money (and not a few trees in reducing paper), but also helps guide the new Maverick a bit more. By placing materials on the USB drive, you can highlight certain things digitally where, in paper, it wouldn’t be possible. As the incoming class are also digital natives, this way of accessing information is more natural to them. It also provides the institution the opportunity to share things with the student in a way that meets their preferred learning style: reading, listening, and/or watching.

Some might feel like the tangible element of receiving a packet in the mail is lost, and that valuable real estate for information-sharing is cut down. I would counter that argument by looking at how Nebraska optimized the back of the folder kit with all the different ways to keep in touch with the institution (social channels figure prominently).  The design is done in such a way to enhance the presentation of the package, and not detract from it. Sunrise takes pride in crafting a box design that fits the needs of the customer.  This style–a trifold–could hold a variety of things.  Coins, gift cards, USBs are just the tip of the iceberg.

And isn’t that what going to the university should be – just the tip of the iceberg?

The Power Bank Cometh

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Customized Power Banks

are quickly soaring to the top of promotional giveaway items. Not only are they growing as a fashionable accessory, but they are functional to the point of lifesaving. A souvenir you can use on the spot is prime. It’s like if you were stranded on a desert island, and Todd’s Tax Services starting handing out bottles of water with their name on it. Chances are you’re going to call Todd next time you need your taxes done.

Maybe the average situation isn’t as dire as that, but an extra charge for your smartphone can come in handy. Maybe you’re making the rounds at a new product expo and you’re supposed to be sending your boss real-time, play-by-play photos. Do you really want to catch a cab back across town to your hotel room and wait for your phone to charge? Or what if you’re in a strange city and need to find your way back? Do you really want to tap that GPS toggle when you’re down to 7%?

A Promotional Power Bank

gives people freedom. A chance to venture out further, stay in the moment longer, or capture a memory that otherwise would have been missed. So, in a way, handing someone a fully-charged power bank at a long, multi-day convention is kind of like handing them a bottle of water on an island.

Power-PadAs far as promo items go, something you can actually use (and reuse) is king. USB drives are so popular for this reason. On top of being a cool tech gift, they can hold whole multimedia presentations within their data store. However, they don’t charge your cell phone (at least, not yet). If you don’t think your name, number, and company logo will cut it, a power bank can be paired with a PowerPad, Sunrise Packaging’s exclusive packaging designed especially for power banks. Hardcover look with a soft-touch feel, the PowerPad offers an extra visual presentation to your custom power bank. Include product images, infographics, or even sample textures!

Let’s be honest: all products–even promotional ones–need presentation packaging. With all the giveaways at trade shows and conventions, the competition to be remembered is steep. You can always use an edge.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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5 Ways to Get Noticed with Custom Flash Drive Packaging

 

Everybody knows how cool flash drives are, right? USB drives have taken data storage to the next level. But what if I told you there’s still another level? A way to make your flash drive more than a flash in the pan. A way to make your jump drive jump higher. A way for your thumb drive to get a thumbs up.

 

It’s Called Custom Flash Drive Packaging.

Standard Foam insert inside of custom flash drive packaging flashpad

 

More specifically, it’s called the FlashPad™ and it’s crazy versatile. It’s a way to take your flash drive from typical trade show SWAG to memorable marketing tool. A way to make your fledgeling business shine, or give your old dog some new tricks. Custom flash drive packaging is the hybrid of an informational pamphlet and an email blast campaign–except, unlike most of those, this one will get opened, interacted with, and (most importantly) remembered. Coolest of all, the FlashPad™ has a die-cut foam insert tailored to your specifications–so a flash drive is just the start of what you can include.

 

Here’s a quick look at 5 ways you can ride the crest of this trend. Go ahead and read’em. These ideas are on the house.

 

The Modern Mixtape

You remember making a mixtape or CD for someone back in the day? And you juuuuuuust could not fit that one last song on there? Frustrating. Now imagine that on a global scale. Say you’re a garage band. You’ve played a few gigs around the neighborhood but you’ve dreamed bigger. You want a record deal. The Big Time. What are you going to do? Send out a CD, scribbled on with a Sharpie? Congratulations, you’ve given a record producer a new coaster. A perfect garbage can frisbee. But a personalized USB drive, dressed to the nines in custom flash drive packaging, shows you’re serious about making it big. A sharp, professional look. A mockup of your debut album, complete with a legible track list. Images of your band rocking out under the bright lights of your favorite venue. And, best of all, a preloaded thumb drive with all your songs.

 

Consider: going with a guitar-shaped flash drive. Maybe include a pen too for signing your contract.

 

The Better Business Card

If you’ve ever been on the business end of a tradeshow, you know how tough it can be to make an impression. You’re lucky if you get a couple minutes one-on-one to wow your potential client. More often than not, though, your pamphlet ends up lining a SWAG bag or someone just grabs your pen and vanishes. If only you could make that pen tell that person about your great business the next time they use it. With custom flash drive packaging, you can do one better: you can show instead of tell. The FlashPad™ becomes your pamphlet, complete with all the visuals and bullet points you love. And inside? Your talking pen: a personalized flash drive loaded up with instructional materials, your last office newsletter, videos of your product, and a shortcut to your website. Swish.

 

Consider: making your better business card look like an actual business card. A customized Credit Card Drive has that traditional look and slim design with all the functionality of a flash drive.

 

The Portable Portfolio

This isn’t the 80s where you can stumble into an interview with a goofy tie and cardboard box of rolled posters. Well, maybe you can pull off the goofy tie, but if your professional portfolio looks like you just got kicked out of your house, you’re in trouble. Now imagine being a graphic designer or an architect and strolling into that interview with a digital portfolio all presented in sleek, attractive custom flash drive packaging. Right off the bat, a customizable FlashPad™ printed with your designs is putting something visual and interactive into their hands. Or maybe you’re a wedding photographer hoping to show off your prints without the glare and bulkiness of a proof book.

 

Consider: putting your digital folder in a folder-shaped flash drive. Now that’s just cute.

 

custom shaped flash drive for custom flash drive packaging

 

The Autographable Ebook

I’ve mentioned this one before, but frankly, it’s a good idea. If you’re an indie author, you probably don’t have a lot of hard copies of your book lying around. And if you’re an author that dabbles exclusively in e-books, then you probably don’t have any lying around. But let’s say you hit it big with a monster e-seller. Somebody’s going to want you to autograph your book. Now if you’re a real smooth talker you might be able to take a permanent marker to their Kindle. Or if you’re a real fine handwriter, you might be able to inscribe the flash drive loaded up with your ebook files. But, if you’re smart, you’ll have a mockup of what your hardcover book would look like (in custom flash drive packaging form, of course). Sign that baby up and drop the mic!

 

Consider: Know who else thinks it’s a good idea? Only Hugh Howey, the guy that changed the face of ebook publishing FOREVER. See how custom flash drive packaging worked for him here.

 

The Standout Software

Scenario: You’ve just invented the most life-changing software of all time. Maybe it’s the ultimate pop-up blocker or the greatest pay-to-play app of all time. Now how are you going to get people to use it? Are you going to hit up Comic-Con with a little square of paper with your URL printed on it? Heck no! Load up a flash drive with a digital demo and secure it in some sleek Silicon Valley-style custom flash drive packaging and get some results! Don’t forget links, concept art, and screenshots!

 

Consider: making your FlashPad look like an old floppy disk. Because nostalgia.

 

custom flash drive packaging to look like floppy disc, flash pad, usb drive, diecut foam insert

 

All great points, I know. The standing ovation isn’t necessary, really. But all jokes aside, custom flash drives and packaging really do make a splash. They’re like a Bat Symbol for your intellectual properties. And in all cases, they give your potential producer/client/boss/whatever a smart, memorable asset. One with your name on it. And far more reusable (and professional) than any novelty whistle.

Custom Die-Cut Foam Inserts for Dazzling Display

Customers can utilize custom die-cut foam inserts in various custom boxes and other turned edge products to offer product security as well as dazzling display. With custom die cut foams offered in assorted colors and thicknesses, customers have an extensive variety to choose from that will compliment their product line or marketing campaign.

Our packaging solution – the FlashPad™ – is made precisely to hold a USB flash drive or other content options and give it a little extra weight – both literally and symbolically. The Flashpad™ is a hardcover flat with custom die-cut foam cavities in its interior. The die-cut foam can be customized to any shape or size product. The end result functions as a book like product that holds a custom flash drive with custom pre-loaded data, other products or promotional contents.

 

Rigid Flats with Foam: Custom ‘Pads’

The concept of our turned edge Flashpad™ has taken off! Not only can the use of a custom rigid flat and die cut foam pad hold USB flash drives, but it can be shaped for all kinds of marketing and retail needs. Shown here are some standard Flashpads™, as well as customized pads that hold small medical products, credit cards drives, and more! The simplicity of this packaging solution allows each of our clients to tailor the size, shape, foam cavity and artwork to fit their needs! We always use Flashpads™ ourselves as marketing giveaways at tradeshows and to show clients what we are made of. With customizable and preloadable USB flash drives, you can too! From combination cases to simple rigid flats, these simple cases make it easy to extend your branding strategy. With high quality materials and turnkey manufacturing solutions, let Sunrise Packaging take your project from start to finish.

Flashpad™ USB Packaging Modified

Rigid Flat with FoamEver since we released the rigid USB packaging solution, the Flashpad, it has grown to become one of our most popular and useful products. The idea originally came from the need to add shelf presence to an otherwise forgotten promotional giveaway. Think about marketing events and promotional mailer attempts that you have received. Often the postcard, small office utensil, or pamphlet goes noticed but discarded and forgotten. By developing the Flashpad, we created an affordable packaging solution that offers you more real estate for branding as well as a display feature for your promotional flash drive. USB flash drives are extremely useful in an office setting and make information distribution a piece of cake. By using USB packaging like the Flashpad, companies guarantee that their marketing efforts do not go unnoticed. As a custom manufacturer, we receive a wide range of needs and requests from our customers. Our versatile output and flexible manufacturing team are able to create elaborate and unique luxury packaging solutions. So when some of our clients wanted to take the concept of the Flashpad and tweak it to hold something different, we were all on board! Shown here are just a couple of variations of the Flashpad that show just how customizable this USB packaging solution is. Made with a simple turned edge flat with customer supplied artwork, we are able to provide unique die-cut foam to be adhered in this hardcover “book”, if you will. If you want to see how the Flashpad is made, or any of our other interactive packaging products, visit our youtube channel to see what we have to offer! Vikings Marketing Kit

 

Press Kit Branding

When it comes to marketing a product or service to new people and clientele, a promotional press kit is a great way to get your foot in the door. With a number of cohesive elements that extend your brand, a custom made media press kit is a sound investment in future business opportunities. As a custom packaging manufacturer of turned edge/ hard cover boxes, binders and inventive sales kits, we have seen a wide variety of ways that clients choose to market their brand. In the video shown below, we have featured our very own press kit complete with a variety of our niche capabilities. Ranging from turned edge construction, graphic design, foil stamping, and custom plastic thermoforming, this “impress” kit is meant to do just that! These press kits went very fast, and we hope to be producing more shortly!