Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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Product Launch Kits and Why You Need One

Product launch kits are like battering rams for new business owners. These customized kits don’t just put a foot in the door–they kick it in and take a stand! For a variety of reasons, launch kits can put your product at the top of the charts when it comes to retail.

 

What are Product Launch Kits Exactly?

 

Fair question. For packing such a powerful punch, one might think a product launch kit is some sort of secret weapon. A specific tool, like a wrench. In actuality, a launch kit’s real power relies on its ability to be customized. Adaptable. A launch kit can be tailor fit to any consumer or company.

 

Physically, product launch kits are customized corrugated boxes, typically with an E-Flute wall structure for emphasizing graphics and logos. An appealing, attractive box that can store and support a new product, as well as any informational materials that come along with it. Keeping those elements in mind, the options for a final launch Kit are nearly limitless.

 

Under Armour E-Flute product launch kit for marketing

 

Where to Start

 

When trying to decide on the right product launch kit, it’s important to consider where your product is at in the marketing/retail process. Is your product fresh and new, barely out of the prototype stages? Is your product an established tool or concept that has seen plenty of shelf time? Is your product practical, or is it for pleasure? Or entertainment? Is your product trying to reach a typical shopper? Or is it specialized to a particular industry, like medical equipment?

 

For products fresh out of the gate, product launch kits are invaluable. There’s no substitute for getting your product into the right hands. Tactile contact is still one of the biggest advertising tenets. When you get your hands on a wrench, you know what it does, right? This isn’t always true with a brand new invention or product, which is where a launch kit comes in. It can answer questions, show diagrams, all while keeping your product in a potential buyer’s hands. Product launch kits can even be made to look like actual retail packaging to give a store a peek at what your product might look like on their shelves.

 

But maybe your product has been around the block. Maybe your product isn’t even a product. Perhaps it’s a new idea for a non-profit organization, or a new promotion from a timeless sports team. In which case, your product launch kit might be more of a relaunch kit. This is also an effective tool, breathing a second wind into a classic model. Maybe your custom launch kit could be more subtle in its design, opting for a glossy laminate with a stark logo instead of informative blurbs and splashes of color.

Custom presentation packaging product launch kits for Minnesota Vikings

Customization is King

 

No matter which stage in the spectrum your product–or property–is at, the best part of a product launch kit is its ability to be loaded with SWAG. When fit with a die-cut foam insert, or thermoformed tray, a launch kit can store not only the actual product, but related materials, flash drives, and any other relevant promotional materials. If you’re a gym, maybe you want to include a water bottle with your logo, or a personalized sweatband. With a custom foam insert, a launch kit can house just about any giveaway goodie. These promotional items will add value and also increase notoriety.

 

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Bottom Line? In today’s market, it will be difficult to make a splash without some sort of custom product launch kit. The days of pamphlets and firm handshakes are over. With so many products and innovations, don’t you think your business card should be a little more three-dimensional?

 

 

Retail Ready Packaging (RRP) and the Five Easies

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It almost sounds like a rock band, doesn’t it? “RRP and the Five Easies.” In actuality, RRP stands for Retail Ready Packaging and it’s only about the biggest growing development in custom packaging marketing–and it’s still growing. Projections put RRP demand to increase by 70% in 2016. But RRP isn’t the new kid on the block: Smithers Pira Research reported a total market volume of 27 million tons–$54 billion worth–back in 2011 alone.

 

So what is Retail Ready Packaging?

 

Retail Ready Packaging (or Shelf Ready Packaging, SRP) is difficult to define. The ECR generalizes it as a “term used for mechanisms to merchandise product on shelf, on display, on retail store floor on its own base, or at aisle end.”

 

RRP and SRP might be more clearly defined by their guidelines, their motivating factors. Which is where the 5 Easies come in.

 

retail ready packaging, five easies, rrp guidelines

Image: Retail Ready Packaging Toolkit

 

Easy to Identify

 

Clear-cut, straightforward packaging is good for both consumer and staff alike. If your staff can tell what it is right from the box, they’ll be able to get it on the shelf faster while stocking. On the flip side, your customer will be able to get it off the shelf that much faster too.

 

Easy to Open

 

Ever struggle with a package or envelope? Seems like the more you want it, the harder it is to open. A corrugated box with perforations is one of the simplest solutions, able to tear open with ease. Even better if the overall packaging for the product can tear open into the display itself. Again, easy for the stocker as well as the consumer.

 

Easy to Shelf

 

Shelf Ready Packaging means the product is ready to be put on the shelf. Thus, your package design needs to ride the line between marketable and eye-catching, but also sturdy and secure. The right custom packaging can solve both of those issues and get your product to your buyer much quicker.

 

Easy to Shop

 

This relates back to “Easy to Identify”–the easier it is for a customer to know what they’re getting, the more likely they are to choose your product. Transparency in product via the packaging print. Making sure there are no roadblocks between the product and the hands of you potential customer.

 

Easy to Dispose

 

It’s the cold hard facts–eventually your Retail Ready Packaging will have served its purpose. At which point, it needs to “go on to a better place.” This plays a factor in deciding what material to use. Something easily recyclable is the best case scenario. However, this guideline isn’t just preaching an eco-friendly song, it also relates to easily identifying the recycling information. Is it recyclable? Is it made from recycled paper? What type of plastic is it? All of this should be taken into consideration in today’s market.

 

Bottom Line

 

When choosing your custom packaging, RRP needs to be at the forefront. There are a lot of hands on your product between you and your customers. The more confusing–or crushable–your Retail Ready Packaging, the longer the time is before they actually purchase it. And that lost time can mean lost dollars.
So remember: Easier for your stockers. Easier for your buyers. Easier for your wallet.

What Your Custom Printed Box is Saying

  • Who are you?
  • What do you stand for?
  • What are you offering?
  • What do you bring to the table?

These are all questions that are answered at first glance. Is it fair? Irrelevant. In the modern world, so much is conveyed instantly and visually. You hear people all the time referred to as “the full package.”

So isn’t it even more true for an actual package?Rigid box, Rigid Mag box, luxury box, presentation kit, launch kit, sales kit, marketing kit, custom die-cut foam, full color printed mag box

Whether you’re angling for a record deal, trying to stand out at a tradeshow, or show your team encouragement, you have to ask: what is my custom packaging saying about me? Do splashes of color on your custom presentation kit really show your team’s clinical, professional demeanor? Or would a stark white soft touch packaging that makes your logo pop be the better choice? Does that matte black lamination bode well for your house painting career? Or would a multicolored custom printed press kit show your true colors?

 

If personalized packaging is your canvas, are you painting the right picture for your business?

Whatever the message is, the custom printed box is going to deliver proudly. Customized means standing out. Getting recognized. Differentiating your brand from the rest of the pack. And whether you emboss it, foil stamp it, or give it the custom silk screen treatment, high-quality custom packaging is going to be what gets your foot in the door.

What’s Trending in High-End Custom Packaging

Custom mag box with softtouch lamination for presentation packaging and sales kits

We’re reaching the back nine of 2015. It’s time to paint the shed, so to speak. If you haven’t had your finger on the pulse of custom packaging, now’s the time to catch up.

Earlier this year, Andrew Gibbs, well-known CEO of The Dieline, highlighted some of the trends in custom packaging. In an article written for the Creative Bloq, Gibbs points to 4 emerging hot spots in the world of package design:

 

  • Visual authenticity a revival of raw, freeform, or handdrawn graphics
  • Luxury of lesssubtle, texture-based iconography and design
  • Ultra-purea simple, clean look, perhaps most notably used by Apple
  • Bio-basedpackaging that’s sustainable, or “environmentally responsible”

 

 

Rigid-set-up-box-11.02.14

Are these trends mutually exclusive though? While Gibbs tends to point to these as separate entities, perhaps business owners can glean a singular lesson from this list. It would appear that clients and consumers alike are looking towards a clean and simple look. They are looking for transparency, integrity, and a product they can feel good about dispersing. Luckily these elements go hand in hand.

But make no mistake: these elements, though subtle and simple and interconnected, are still design choices. Turned-edge packaging, soft touch laminated surfaces, foil stamping and embossing are more important now than ever in establishing that clean, clinical look. And, more importantly, the quality in which these processes are completed needs to be sharper than ever. Making something look handmade is an overlooked artform. Looking sloppy and being sloppy are two different things–and yet immediately recognized by today’s consumer.

 

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Brands Emotionally Connect for Custom Medical Presentation Sales Kits

Custom Medical Presentation Sales Kits, custom display kit, custom trays, custom presentation packaging, branding, gloss lamination, cuystom presentation packaging

Brands must emotionally connect like never before for medical presentation display/sales kits and I think this custom medical presentation packaging sales kit for Baxter makes a impactful initial impression.  The custom designed medical sales kit is a rigid hinged box with a magnetic closure and custom graphics that adds a distinctive aspect that put emphasis on their brand. The custom designed packaging utilizes die cut foam cavities that keep the contents protected yet keeps the several pieces in place in a compact set. The gloss laminate finish makes the artwork sizzle while protecting the entire box. Everything works with this custom display/sales kit to extend Baxter’s brand!

www.sunpack.com

 

Custom Setup Boxes for Extending Your Brand

Custom Setup Boxes for Extending Your Brand

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Setup box is probably considered the most classic take on what a “box” actually is. Custom setup boxes comprise of two pieces which are a top and a bottom tray. Custom setup boxes can be put together a few different ways. To get the most sturdy and reliable type of this unsophisticated packaging solution, you should use a rigid setup that uses turned edge construction and presents distinctive customization options. A custom rigid setup box can use a rigid chipboard that may be wrapped with custom artwork which helps give the entire custom box durable support. A great custom setup box design does wonders for your marketing your product and extending your brand.

www.sunpack.com

 

 

Custom Designed Luxury Packaging Branding

 Custom Designed Luxury Packaging Branding

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The Dagmar box and publication set shown here is a great instance of custom designed rigid luxury packaging. The custom packaging uses minimalist design and extends Dagmar’s branding. The custom box grasps the sophisticated simplicity of the logo as well as the products that make brand recognition possible. Characteristic of successful Swedish fashion brand, the two piece rigid setup box shown here is a luxury packaging design that exemplifies the brand and adds value to the product. Using open space wisely, the graphic design on the custom turned edge box is decorated by the logo and a simple tagline. This custom high end luxury box shows how important extending their brand is.

 

 

Enormous Growth for Custom Rigid Turned Edge Box Packaging

Enormous Growth for Custom Rigid Turned Edge Box Packaging

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We have noticed the enormous growth for custom rigid turned edge box packaging in the last few years. The increase in custom rigid turned edge packaging demands for large size demonstration kits, retail items and smaller marketing pieces, rigid turned edge packaging solutions extend customizable and highly impressionable options. With custom rigid boxes and marketing kits, you are able to pinpoint the exact look and feel that will extend your brand and represent your product.

www.sunpack.com

 

Minimalist Custom Packaging Design

Minimalist Custom Packaging Design

Minimalist Custom Packaging Design

I really appreciate this minimalist custom packaging design that Kanro Candy uses in their custom SBS Paperboard box packaging – sometimes less is more! Kanro Candy is a Japanese candy company with a rich history spanning over 100 years so it is so very important that their custom packaging and branding portrays their message accurately. The custom design for Kanro luxury candy is effortless with and refined details. The custom packaging sustains consistency throughout the Kanro brand by employing one daring color with graphics throughout each gift bag collection. Their custom SBS Paperboard packaging design totally corresponds to what Kanro is all about!

www.sunpack.com