Cosmetic Box Review: Dior Backstage Pros Solution Set

Cosmetic box sets are usually a way to get a little more bang for your buck. Sometimes there might be exclusive shades or add-ins, or a make-up bag, or some other kind of hook for consumers. One brand that bucks this trend, especially when it comes to cosmetics, is Dior. It’s rare to see their products discounted in any way, and buying a set (like the Backstage Pros Gift Set) doesn’t save much more money than buying each product individually.

I don’t mind this, to be honest. I would rather buy shades and products that work for my skin without feeling pressured to buy a set of which I would only use half of the products. However, I am a sucker for great packaging, and the Dior Backstage Pros Solution cosmetic box is gorgeous.  It’s classy and understated, and clearly high-end. Two piece setup boxes have a rigidity and sturdiness that elevates them from something that goes out with the recycling to something in which you store keepsakes.  And that’s true even if it isn’t emblazoned with ‘Dior.’

But back to the products.

Included in This Cosmetic Box

(and with translation below):Dior luxury catwalk cosmetic box

  • Diorshow Maximizer
    “Mascara serum base, lash amplifying effect”
  • Diorshow Brow Styler in 001 Universal Brown
    “Ultra fine precision brow pencil”
  • Dior Addict Lip Maximizer in 001 Pink
    “Collagen active lip-gloss”
  • Dior Addict Lip Glow in 001 Pink
    “Color awakening lip balm”
  • Nail Glow
    “Instant French manicure/brightening effect”

Full disclosure: I wouldn’t have bought the set if it didn’t work with my skin tones, but luckily, 001 Pink is one of faves. It’s subtle and slightly plumping without being overwhelming, and it works on a variety of skin tones.

Same goes for the 001 brow styler, which gives a natural brow look.  Unlike cheaper pencils, which give off too much powder or waxiness.  Some online reviews have criticized the amount received for the price. When it comes to make-up, I’m a firm believer that quality is more important than quantity. However, I will admit to not being 100% sold on the Maximizer mascara. My eyelashes are very fine, and this tends to add more gunk than desired volume to them. It’s entirely possible I need application lessons, but this is the only product in the cosmetic box that I wouldn’t purchase on its own.

But back to a high note: Dior’s nail glow is worth every penny for ladies whose nails tend to chip otherwise. Reviews have noted the strong acetone scent, but c’mon…it’s nail polish! The shade works for my nails, leaving the nail tips looking whiter and rest slightly pink, as promised with the instant French manicure advertising. I know, I know, I didn’t believe it either, but try it out.

Cosmetic Box…Not by Sunrise (but just you wait)

This cosmetic box isn’t a product by Sunrise, but we do a pretty bang-up job with custom setup boxes. We’ll have some exciting news regarding this particular style in the next few months, too…so hold onto your seats in anticipation.

Contact a sales rep for more information!

How Binders Aid Retention

 

Custom Turned Edge Binder

Learning and Retention

Learning and retention are hot topics for any trainer, but less so for professionals whose primary role focuses on something else. Typically, the human resources department of an organization is tasked with ensuring that employees know and understand the basics of their new job as well as build on that knowledge. There are many methods to utilize when creating training materials, and far too often, organizations focus on the format in which the materials are handed out and less so on the quality of the products. This is where Sunrise's high end binders--specifically, turned edge binders--can save you from yourself.

Ideal for HR Trainings

Turned edge binders are ideal for HR trainings for a few reasons. When an employee wants or needs information on something specific, they're unlikely to access an elearning module, search through it for the information they want, and come away from it with a positive outlook. However, being able to grab a quality binder and quickly flip to the information does. Turned edge binders also provide a tactile experience, which for some learning styles, is more effective to help employees retain information. This isn't to say that a hard cover binder should replace elearning modules or more interactive formats. But a binder to supplement and complement information is always a plus. Some things which HR departments need to consider when creating materials include these facts about adult learning:

  1. Adult learning is autonomous
    Adults are old enough to make their own decisions, right? So when learning, they need to feel the freedom to make their own choices. This is where giving them the option to skip and return to modules as well as go at their own pace (electronically or via the turned edge binders) is an important aspect to training.
  2. Incorporating knowledge and life experiences increases retention
    Being able to connect past experiences and knowledge base with new things helps things *stick*. Trainings which can pull out relevant experiences not only interest attendees (because they can relate) but also helps them frame the knowledge.
  3. Keep things goal-oriented
    Building on the previous two tips: in order to keep employees on task and engaged through their experiences, it's important that lessons have a goal or have a clear outcome. In order to maximize the learning potential, it's important to set timeframes for completion. Coupled with the clear outcomes, this helps employees stay on schedule. However, modules with known timings can make people nervous, which might be an unfair representation of their skillset. Providing hard cover binders alongside an e-module turns into an open-book test of sorts, which eases anxiety.
  4. Learning should be relevant and practical
    No one likes to feel like their time is being wasted, right? And that's hardly the impression you want to make on a new employee. Make it clear how these lessons tie in to their productivity or ability to do their job better. Additionally, using examples which help ground theoretical concepts helps enhance understanding.

But why turned edge binders?

Sunrise has many types of binders, but we love turned edge. They have a (literal) longer shelf life since they tend to be more durable. The customization is also higher than other styles, as the covers can be printed digitally or offset to match your organization's branding. Add ins, like pockets and adhesive trays, also increase their functionality.

What type of training does your organization provide? And how much did you remember a week after it was over? I bet you wish you had a binder.

 

Ann Sachs Turned Edge Binder

Nifty Netbox PopUp Palettes

In honor the recent release (and soon-to-be sold out) Urban Decay Through the Looking Glass eye shadow palette, I decided to revisit the original Alice in Wonderland palette (though note that these are not Sunrise products). What I love about these palettes is, first and foremost, the eye shadow selection. Urban Decay is super pigmented without feeling heavy or weighty, making it easy to vary the intensity. Secondly, the packaging for these palettes is always fun and interesting. The magnetic closure, or netbox, as Sunrise calls them, adds an interesting element. It helps ensure that what lies beneath that top flap stays secure and accessible for days to come. The drawer feature is one of my favorite features. It’s great to pull it out, see all the colors at once, and formulate your blending plan.

alice in wonderland netbox urban decay

Courtesy of Urban Decay

Alice in Wonderland vs. Through the Looking Glass Netbox

The obvious precursor to Through the Looking Glass. The original Alice palette netbox takes obvious inspiration from the original illustrations for Alice in Wonderland. Whimsical mushrooms swirl around the mirror in the pop up portion, the caterpillar looms over Alice, and it’s basically a must-have for literary Alice memorabilia fans and collectors. This was one of the first palettes for which I popped the $60, and the one that made me a convert.

As one of those people, the fact that there are no original shades in this palette isn’t as much of a bummer as it would be others.  That might sound surprising, but Urban Decay is notorious for re-purposing older shades in palettes. But it can be frustrating, so it pays to do your research prior to investing in a palette. From a purely financial standpoint, it’s a steal to get 16 eye shadows, two mini eyeliners, and a mini primer potion for that price. Buying each individually would run around $200. Granted, these are smaller than you would buy individually, but still it’s still a better deal.

through the looking glass urban decay netbox

Photo courtesy of Bustle.com

On the other hand, Through the Looking Glass makes up for it. With 20 new shades and a great design, this netbox delivers in more ways than one. One frequent offenses of the pop-up palettes is that they tend to skew toward the glittery-shimmery side of things, but there’s a good amount of matte shades for change. Another deviation in this palette is the organization of colors. They’re organized into columns according to character. Depending on how creative you are, this might make blending easier or feel limiting. I tend toward the former.

What’s your favorite palette and why?

The Power Bank Cometh

blog3

Customized Power Banks

are quickly soaring to the top of promotional giveaway items. Not only are they growing as a fashionable accessory, but they are functional to the point of lifesaving. A souvenir you can use on the spot is prime. It’s like if you were stranded on a desert island, and Todd’s Tax Services starting handing out bottles of water with their name on it. Chances are you’re going to call Todd next time you need your taxes done.

Maybe the average situation isn’t as dire as that, but an extra charge for your smartphone can come in handy. Maybe you’re making the rounds at a new product expo and you’re supposed to be sending your boss real-time, play-by-play photos. Do you really want to catch a cab back across town to your hotel room and wait for your phone to charge? Or what if you’re in a strange city and need to find your way back? Do you really want to tap that GPS toggle when you’re down to 7%?

A Promotional Power Bank

gives people freedom. A chance to venture out further, stay in the moment longer, or capture a memory that otherwise would have been missed. So, in a way, handing someone a fully-charged power bank at a long, multi-day convention is kind of like handing them a bottle of water on an island.

Power-PadAs far as promo items go, something you can actually use (and reuse) is king. USB drives are so popular for this reason. On top of being a cool tech gift, they can hold whole multimedia presentations within their data store. However, they don’t charge your cell phone (at least, not yet). If you don’t think your name, number, and company logo will cut it, a power bank can be paired with a PowerPad, Sunrise Packaging’s exclusive packaging designed especially for power banks. Hardcover look with a soft-touch feel, the PowerPad offers an extra visual presentation to your custom power bank. Include product images, infographics, or even sample textures!

Let’s be honest: all products–even promotional ones–need presentation packaging. With all the giveaways at trade shows and conventions, the competition to be remembered is steep. You can always use an edge.

Sleeve Box Means New Opportunities for Luxury Packaging

 

Sunrise Packaging custom sleeve box

Innovative box design doesn’t just mean a cool way to open up. Innovation also means making luxury packaging more cost-effective, so that products big and small can enjoy upscale value.

And in the case of our new sleeve box, it’s all of the above.

Believe in the Sleeve

The sleeve box is another example of hybrid packaging. Unlike custom pads that are a hybrid of box and book, the sleeve box is more like a hybrid of materials.

This custom piece opens like a matchbox. That retro slide action delivers elegance right from the start. Something familiar, but with a twist. The outer O-sleeve is made of SBS paperboard. Paperboard is lightweight, foldable, and extremely customizable. A pure canvas for crisp digital printing if there ever was one. But possibly it’s most-celebrated feature is the price. Printed paperboard is much more affordable than chipboard and transfers images better than corrugated. Chipboard is still the sweetheart of presentation packaging, but an SBS alternative keeps the cost per unit substantially lower.

sunrise packaging_sleeve box with sbs paperboard sleeve custom made sleeve boxes

But the sleeve box also utilizes the stability of chipboard for its inner tray, giving your custom packaging the heft of luxury. Since the tray is rigid, it is available with all the trappings of an upscale presentation piece. Turned edges, custom wraps, embossing, debossing, even foil stamping. Of course, this also means a perfect fit for custom inserts; a thermoformed tray or die cut foam padding. A little more security never hurt, right?

What this new custom box design means is even more products can get the luxury treatment. Upscale packaging is a must for retail, but for lower-priced products it can be hard to justify. With a sleeve box’s lower cost, items like flash drives, thank-you cards and invitations, and confections can have the same shelf appeal as fine jewelry.

How a Custom Wrap Affects Customers

SoftTouch


The heart (or maybe the skin) of luxury packaging is the custom wrap material. From plain paper adorned with digital print to exotic textures and patterns meant to replicate snakeskin or cheetah spots, the appearance of a box is first and foremost the eye-catcher. I like to think of the custom box material as the first line of advertising. If you can’t stand out on the shelf, how are you going to compete at the brick and mortars?

Tactile and Tactical

If the look is the first line, the feel of custom packaging is the second. But this tactile phase in the retail battle is arguably the most important. There’s something about actually holding a product that really turns things up to 11.

I used to work at a big-chain retail store. We’d often had “contests” which were more like daily sales goals for a specific product. If it was some sort of plush or pillow, I knew it was game over. All I had to do was hand the product to somebody, let them walk around the store with it, and by checkout time, they just had to buy it. Why? Because you just can’t help grow attached to something you’re holding onto. But if you don’t have a sales floor extraordinaire like myself hoisting your product into the empty arms of consumers, then you have to go for the next best thing: the two-punch combo of attractive and tactilely-pleasing packaging. The custom box that you just have to pick up, and that you just can’t put down.

Sure, it all boils down to the product within, but you can’t deny the power of a first impression. It’s just as true for luxury packaging, if not moreso.

Packaging manufacturers are always looking for the next big trend in materials, textures, wraps, and designs. And we love a good challenge. The old “form follows function” has given us some very distinct/cool/practical/innovative box designs. But inventing a texture is even trickier. A recent story from Packaging Europe tells the tale of a how a company’s request for a very specific paper lead one of the oldest paper mills to create one of the newest trends in packaging.

Are You Swayed by Suede?

James Cropper, a “luxury paper” company, was asked by Spain-based LOEWE to create a paper with a feel of suede for their new product packaging. Carvetian Suede–so named for James Cropper’s historical stomping ground–is a textured paper that mimics the feel of suede. Not only does it feel like the classy material, but it improves upon it by being biodegradable. James Cropper uses at least 40% recycled materials to create this exotic custom wrap.

Carvetian Suede custom wrap material by James Cropper

Maybe you don’t have to wrap your box in suede, but the lesson here is to always be mindful of your product packaging. The luxury in “luxury packaging” shouldn’t be mistaken for frivolous or exorbitant. What it’s really about is showing your customers you believe in your product, that you value it. And, perhaps more importantly, that they will too.

Image: jamescropper.com

The Netbox Adds Value to Vaping Kits

 

Vaping. It’s here. And if the numbers have anything to say, the e-cigarette movement is not going anywhere. If anything, it’s gaining momentum. Becoming a culture. With Vapefests popping up across the country and e-cigarette companies popping up left and right, it’s more important than ever for industry startups to lean on luxury packaging.

custom box with turned edge printing, magnets, and an upscale luxury presentation

Behold the Netbox!

If vaping is the future of smoking, then the NetBox is the future of e-cigarette packaging. These beautiful examples of custom turned-edge packaging are available with all the bells of whistles: soft-touch laminations, full-color printing, embossing and foil stamping. But, when it comes to vaping, this box is more than just for for show. Here are a few reasons, why a custom box like the Netbox can make a vaping kit shine.

 

Protects Vaping Components

Vaping is more than just picking up a pack of smokes at the gas station. It’s got a certain class and elegance. It also has parts–and not the disposable kind. The ‘e’ in e-cigarette means electronic, which means you can’t just roll a vaping device up in your shirt sleeve–or shouldn’t, rather. Quality vaping kits all contain basic components: an atomizer for heating the liquid, a battery, and cartridges, or containers for the liquid. These pieces are electronics and glass and should be properly packaged. Netboxes can be fit with diecut foam inserts or thermoformed plastic trays to hold these items. Protective packaging that’s also retail ready.

 

Doubles as Storage

Since an e-cigarette is more than just a stick, a custom box is a must. Without durable packaging, vaping kits couldn’t include all the necessary parts. And since those parts aren’t disposable, a vaper needs to be able to store the kit, either at home or on the go. Attractive packaging like the Netbox becomes an heirloom–a futuristic humidor for vaping technology.  There is a lot of pride amongst vapers. Custom mods and styles are all the rage. So giving the gift of sleek, luxurious storage that also leaves room for modifications is a strong selling point.

custom turned edge magnetic box for vaping kits

Adds Value to Vaping Kits

The humidor was once the hallmark of cigar aficionados, a symbol of regality and wealth. Vapers want that feeling as much as anyone else, and elegant custom packaging from the get-go sends the message of class and sophistication. The NetBox is a magnet box, which is already a cool feature. That smooth, subtle snap of a magnetic tab sends the message of high-end. Upscale packaging goes a long way in an industry focused on appearance.
In the end, whether vaping kits or a marketing kits, it always comes back to presentation. If you want someone to take pride in your product, the first step is taking pride in it yourself. And that starts with the suit it’s wearing.


 

5 Cool Features for a Standout Custom Game Box


 

Central City custom game box design, turned edges, offset printing, and glossy lamination

Central City Box Art

I can safely say that board games are the name of the, well, game around my homestead lately. My roommate and I have been spending our spare time discussing everything from hit points to game mechanics to hypothetical company names. Maybe it’s that Gen Con is just around the corner, or that an old friend of mine just launched a Kickstarter campaign for his custom game due out next year, but something is definitely in the air.

 

 

 

The indie custom game scene appears to be at its peak, and I’m absorbed with all the aspects. As much as I’m a geek about story and characters, I’m also a geek about the design side. The game board intrigues me, sure, but I’m what you’d call a custom game box enthusiast too. Between graphics, blurbs, and logos, I love to judge the proverbial book by its cover.

 

Last week, I found myself at a game shop. Surprise surprise. As I made my way up and down the aisles, I tried to keep track of what caught my eye. It wasn’t necessarily the graphics. I mean, sure, a splash of color or a cool character rendering couldn’t hurt your custom game, but what really drew me in was the packaging. An interesting shape or texture. Features.

 

Which of course got me thinking. So if you’re a game designer about to box up your hot new board game, then you may want to consider these…

 

Cool Custom Game Box Features

Handle It

custom handle box

Handle boxes make a great presentation for press kits, but they can also add a little flare to your custom game. A game box that looks like a briefcase or a treasure chest could certainly benefit from this little element. Plus, handles are just plain handy. They make your game easier to transport. Keep your meeples upright, peoples!

 

Magnetic Personality

cigar style magnet box for custom game design

Who doesn’t love magnets? Think about the last time you got a box or a device with a magnet. Now think how much time you spent playing with said magnet. It’s like a game within a game! Okay, maybe I’m just easily entertained, but magnets do add an extra level of security. The smooth snap enclosure also increases the value of your game by leaps and bounds.

 

Sleeves FTW!

example of a heat-sealed sleeve with turned edge printing and lamination

How many times have you had a board game that you loved but lost the rules? Or some other important paper element–a card, or a booklet perhaps? What if you included a sleeve in your custom game. It could safely hold rules, cards, maybe even a custom DVD to go along with your game. You could even utilize the sleeve to create a little window into your game box, another cool design feature!

 

Hold Out for the Fold Out

die-cut custom game board with turned edges and glossy lamination

You might think this idea is bonkers, but I think it’s the next revolution in game design. Folding game boards are pretty standard, but what if your custom game box became your board game! Yeah, I said it! Using buttons, magnets, tuck tabs, it wouldn’t be a stretch for the box could transform into a gameboard. Major cool factor in my book.

 

Notch Your Usual Box

example of custom packaging with thumb notches

Thumb notches, thumb notches, thumb notches. You gotta have the thumb notches, especially when it comes to custom game design. This is true for any box really. This handy little design feature makes your game infinitely easier to open. What’s the point of having thermoformed compartments for all your individual pieces if you’re just going to shake everything loose trying to get the box open. Cards all scattered, meeples everywhere like a mini hurricane hit. A little thumb notch goes a long way.

 

It can be tricky to stand out in any market, but with custom game design on the rise, the market is about to get even bigger. No matter what game box feature you go with, always remember to stand out, make a splash, and blow your audience away!

Custom Packaging Spotlight: Ramble FX Twin Bender Setup Box

Minnesota’s own Ramble FX knows that an elegant piece of equipment like their Twin Bender fuzz pedal needs elegant custom packaging. The custom box we crafted for them definitely fits the bill. It truly puts the custom in customized.

 

custom two piece rigid setup box by sunrise packaging for ramble fx, turned edge, soft touch laminate tray with diecut foam insert

 

This luxurious custom package is a very unique combination of elements. The Ramble FX box is a rigid 2-piece setup box which means it has a strong, durable construction of sturdy chipboard that almost completely telescopes shut. A sliver of the bottom tray remains. This design is as functional as it is visual; the flash of red compliments the box while also providing a handhold for ease of opening. A custom package should always consider having this element or thumb notches for a smoother user interface.

 

The top or outer layer of this custom packaging sports the impressive Ramble FX logo, brought to life with crisp graphics and protected with a soft-touch lamination. This soft-touch feature ratchets down the glare as well as giving the packaging a high-end feel. When you have your hands on the Twin Bender custom box, you know it’s a fine piece of hardware before you even open it.

 

The bottom tray has it’s own unique glossy lamination, giving the red a glow while also giving the bottom a smooth, clean texture. The lower tray is fit with a foam insert, die-cut precisely for the pedal and matching the colors of the rest of the packaging. The devil is in the details, as they say.

 

Ramble FX Twin Bender custom packaging. turned-edge box design, rigid two-piece setup box, offset printing, glossy lamination, soft touch lamination, diecut foam insert

 

The Ramble FX custom box has a highly-impactful presence, garnering an appreciation from the buyer that is opening their purchase for the first time, or the onlooker that may be in the market for a fuzz pedal. Truly impressive, unique, and personalized for a standout look. A beautiful frame for a masterpiece of musical equipment, and a testament to the added value of custom packaging.

 

As always, it was a pleasure to contribute to this truly artful custom packaging presentation.

Full Service Flash Drive Packaging


If you follow this blog with any consistency, you probably know how awesome the FlashPad™ is. If you don’t, here’s a brief reminder why it is the top tier of custom flash drive packaging.

 

The FlashPad is a turned-edge hardcover binding that, when affixed with a die-cut foam insert, essentially becomes a book. This “book” in turn can hold a flash drive, pen, or any other like materials. The near-endless customization options and sharp presentation make these pads a memorable packaging choice. Not everybody opens up an email…but everyone opens up a FlashPad.

But you might not realize how convenient it is to get your FlashPad from SunPack into your client’s hands. We’re practically a one-stop shop. Sure we make custom flash drive packaging, but we’re also a custom corrugated box and thermoforming facility–which means we can do so much more for you.

 

It’s Truly Full Service Flash Drive Packaging.

 

Let’s run through it, shall we?

 

Make and Modelcustom usb drives for flashpad flash drive packaging

You’ve decided you want to make a splash with the FlashPad. You’ve seen the statistics,and you know flash drive packaging will do the trick. So where do you begin? Well, technically you can start with the flash drive itself. These aren’t your father’s custom flash drives. You want one that’s dinosaur-shaped? You got it. Sunpack can get you the drive of your dreams. Consider it done.

 

 

Lock and Load

Let’s not forget why you’re going with flash drive packaging here. You’re going for all the great features a USB drive offers. Most important of all, the freedom that comes with massive storage space. With a flash drive, you can add that extra video. You can put the whole manuscript and the sequel. You can include all the photos you want. And guess what? We can load them up for you. You don’t have time to plug-and-load a hundred flash drives with all your e-materials. Let us handle that.

 

Dress it Up

FlashPad, custom flash drive packaging from sunrise packagingHave you ever heard the phrase “Dress for the job you want, not the job you have?” That’s the FlashPad in a nutshell. It’s peacocking. It’s utilizing something unique to make a lasting impression on your potential client/publisher/producer/whatever. If you’re an independent businessperson, just a startup, this is your chance to send a message of professionalism. So choose your design well. Make the FlashPad look like your book, or give it the crisp, clean logo treatment to really brand yourself. In any case, we have you covered. With offset printing, turned edges, foil stamping and embossing, you know your custom flash drive packaging will look the way you want it.

 

Seal the Deal

When your flash drive packaging is looking dapper, the next step is to make sure it’s protected. Secure. That’s we we’ll shrinkwrap it for your. Fresh off the line, will make sure those colors stay sharp, those smudges stay off, and those prying eyes keep out until it reaches your recipient.

 

Special Delivery

And speaking of recipients, we can even take care of that too. Our corrugated packaging facility can create a custom mailer that perfectly fits your flash drive packaging. You can even customize that too. Add your logo or your office address. Heck, we can even seal it up and mail it for you.
What did you think I meant by Full Service Flash Drive Packaging. Just one of the awesome things we’re doing at Sunrise Packaging these days.


 

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