As any professional can tell you, a large part of marketing is generational. Strategies that work for baby boomers don't resonate with Gen X. And then millenials have completely different ideas from Gen X, and Gen Z is already rocking the boat before graduating. And for businesses like casinos, who have casino gift packages and robust campaigns, it gets a little tricky.
Baby boomers make up the core of the casino mainstay demographic. But as this group ages out of the casino experience, it's necessary to start seeding younger generations. Millennials make up the most dynamic age group, as they come into prime earning and spending years. Anderson DD gives this comparison when it comes to how casinos need to reconsider their marketing strategies:
- Boomers and Gen Xer’s tend to spend 80% of their casino money on gaming, and 20% on food and entertainment
- Millennials will be more likely to spend 30% on gaming and 70% on food, entertainment and non-gaming services
- Unlike the “individualistic” Boomers and Gen Xer’s, are very social and group-oriented
With these things in mind, it's going to be very necessary for casinos to rethink and reinvest in keeping the attention of this generation. The good news is that they can start by looking at their high roller packaging and rewards in terms of casino gift packaging.
Why Casino Gift Packaging Matters
Millennials crave customization and a personalized experience that shareable via Instagram and social platforms. Casinos already do great work with this via loyalty cards and other measures. But level up by creating a unique experience for casino patrons.
Creating unique gift packaging for your loyalty cards creates something that is, on face value, instantly Instagrammable. Casino gifts could include poker chips, USB drives, commemorative coins, the sky's the limit. Whatever you want to tie into a marketing strategy, it's possible. But beyond that, these die cut folders (example to the side) present a huge opportunity for casinos to connect with customers.
Using casino gift packaging will help you target millennials by keeping your messaging short and concise, and allows for user generated content (photos and posts) to drive strategies. It also helps you craft a customized experience by creating more alternatives to their experience, allowing them to feel like they're driving. These opportunities might seem subtle on the surface, but fleshed out with a rounded campaign can lead to big gains.
Design Your Casino Gift Packaging
Contact Sunrise today to learn more about these die-cut turned edge folders... Or just ask about the casino packaging. We know what you mean!