Thermoformed Trays Add A Little Something Extra

When it comes to packaging, there’s a lot of emphasis on the outside. Think of a birthday present. If two presents are placed in front of you–one with a sleek, crisp package, the other in a paper bag–which do you want to open first? While the outside of the packaging might be what attracts customers in the first place, it’s what’s inside that retains them. This is where thermoformed trays take center stage…or rather, they provide the center stage. Thermoformed trays for the health and beauty products.

Thermoformed trays are essentially plastic trays, heated and molded into custom shapes and sizes to ensure that your products are held firmly in place. They create a veritable stage for your products. Trays can be placed inside nearly any kind of container, from the popular cigar box to a turned-edge binder.  It’s a versatile solution that many industries include in their packaging designs.  

Here are a few more reasons why this type of custom insert works well for so many different needs: 

Thermoformed Trays Offer Products: 

Protection

To go back to the birthday present example, the only thing more disappointing than a poorly-wrapped present is a broken one. Thermoformed trays are customized to your product, ensuring that it is secure within the larger package. 

Safety

Healthcare packaging and medical device packaging typically utilize thermorformed trays for safety reasons. This industry, focused on life-saving tools and equipment, needs to have their tools safely stored in place where it’s easy to find and use them. 

Organization

Whatever you happen to be packaging with your product, thermoformed trays can keep everything in order. Trays allow you to help customers move through products sequentially.Oor if there are other inserts, to ensure that the most important or relevant ones are easily accessible. 

Ready to Learn More?

Thermoforming is a highly-customizeable process. It starts with designing a layout for your product, selecting materials, and finally moving into the final stages of your custom packaging needs.  Whether you are looking for sustainable, economical, or something else, Sunrise has a solution. Get started today.

Medical Packaging For Boomers

Nearly 27% of the population of the United States was born between 1946 and 1964. Termed the Baby Boomers, this generation has stampeded its way through the decades and are now arriving at retirement age. While aging typically indicates health decline, this generation is bucking that trend (or segments of them are). They're eating better, exercising more, taking preventative measures designed to help them not only live longer, but have a higher quality of life as well. Their expectations are higher than previous generations; baby boomers also tend to have more money and are generally wealthier. They want the best--and they can probably pay for it--in their products, and that includes medical packaging.

Medical packaging presentation packaging for baby boomers

How Baby Boomers Affect Medical Packaging

The enormous influence of the baby boomer generation reflects its size and spending power. Their needs regarding medical packaging are unique to the industry; they love new and innovative styles, but still need to have ease of opening. Think of a bottle of aspirin. It's a common joke, but sometimes the childproof lock defeats adult logic. Add in arthritic hands and possibly declining mental state, and pill-sized pain relief becomes an insurmountable task.  

For the product above, Sunpack created a box with light magnetic closure. This ensures that it won't open accidentally but is easy enough to slip open when needed.

The design of the medical packaging is important as well when it comes to the user's ability to remove it from the package. In the aspirin example from above, it's easy to shake out too many and lose some of the medication. It's not a huge factor with something relatively low-cost, like aspirin, but becomes exponentially more important with the medicine itself. Being able to package an actual device, such as the Axionics device in the picture, securely is step one. Step two is creating a tray which can not only securely hold the device, but allows for semi-easy removal. The thumb holes around each part of the device help ensure a firm grasp prior to lifting.

Vision is another consideration for medical packaging designed for baby boomers. Naturally, as we age, our vision tends to decrease. Medical packaging needs to be clear and concise in design as well as content.  Devices need to be easily identifiable, but that doesn't mean devoid of creativity. For Axionics, you can see the design is deceptively simple, elegant, and with simple fonts to aid comprehension. While white is the dominant color within the design, choosing a bright, single accent color reduces visual clutter.

Karten medical packaging custom tray

Keep It Simple

When it comes to baby boomers and medical packaging, HealthcarePackaging.com said it best:

This consumer segment is looking for brands that will help them take care of themselves and better their lives, without constantly reminding them that they aren’t actually as young as they think they are.

Packaging is great way to connect with an audience. It not only entices people to try it, but if it offers a pleasurable experience, it guarantees referrals and repeat business. Sunpack can help design products that meet this need for your products.

Custom Thermoforming for Point of Purchase

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Custom thermoforming is incredibly effective for point of purchase display, beauty, cosmetic, medical, pharmaceutical blister packaging, clamshell, electronic, and other manufacturing industries. Custom thermoforming is very cost effective for high volume orders and repetitive runs. Once your custom tooling is complete for custom plastic packaging, following orders are trouble-free to setup and speedy to turn.

EarSkinz Custom Thermoformed Packaging

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This vibrant custom thermoformed packaging for EarSkinz highlight a wonderful product. The tray assists to tell the story of what the product is, silicone ear bud covers in this case. This design utilizes the smooth and boundless potential of thermoformed plastic trays. An enormous advantage of this custom thermoformed package for EarSkinz is the elimination of extra exterior wraps, boxes or sleeves which diminishes waste, helping the bottom line for EarSkinz. The custom designed tray is covered in front by a clear co-polymer film which is easy to open for the purchaser. Finishing out the packaging is a back label which offers instructions which helps the front to stay clean and stylish.

Get Your Product to Market Fast

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Thermoforming is far superior to other plastic manufacturing methods when you want to get your product to market in as swift a way as possible. Thermoforming is speedier to implement, more effective in terms of materials and produces a considerably more affordable end-product.

In the final evaluation, thermoforming permits you to make more suitable decisions while still staying within budget. It also lets you have a faster product development cycle that will facilitate you to get your product to the marketplace ahead of your competitors.

 

Victoria Secret’s custom two-piece box

This Victoria Secret’s custom two-piece box illustrates how custom thermoforming so often combines flawlessly with turned edge to create a complete luxury custom packaging solution. I think Victoria’s Secret really triumphs getting their branding message out with this custom designed box!


One of the pieces is a slipcase that covers the main tray. This box is also know as a “drawer” box, and is perfect for kits with important pieces that you need to display. The inside of the box has a plastic thermoformed tray to hold lotions and fragrances securely. Consistent with the fashion trends and color design of the Victoria’s Secret brand, the cover wrap uses  pink and black with a custom pattern. This luxury custom box has two fully telescoped sections and to make it easy to open, a ribbon was included. This box does an incredible job of holding and presenting items in a elegant yet practical manner.

Blister Packaging Benefits

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Custom blister packaging offers excellent display advantages and tamper evidence in retail.  Branded artwork is considerably easily done with blister packaging, since the concept of the item involves a blister card, it makes sense for you to print with dazzling graphic design! The thermoformed cavity is then heat sealed onto each card holding the product in place.

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For security, the blister pack keeps products secured from their exterior environment. However, since they are easier to open than clamshells, there is still a chance of tampering. Although blister packaging does not safeguard the product itself, it does protect the consumer; therefore any evidence of tampering is obvious to the consumer. Custom designed blister packaging is an extremely popular choice for general consumer goods packaging.

Custom Designed Clamshells

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I consider custom designed clear plastic clamshells provide an enormous advantage for retail packaging solutions. I think it speaks to people that your package has nothing to hide. Your product is there for the world to see and your customer can see the product and not feel like they have any expectation to be disappointed by misrepresentative contents.

Clamshells provide safety and visibility that are designed specifically to product are frequently custom made with inline thermoforming manufacturing. Plastic material is roll-fed in to the former and takes shape of the Teflon coated aluminum tool that is being applied. Clamshells often are very cost-effective and usually have easy to open functionality that provides a great custom packaging solution.

Advantages of Clamshell Packaging

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Clamshell packaging is distinctive because of its hinged, one-piece design. The hinges allows them to open like a clamshell. Clamshell packaging frequently comes with a single hinge and usually includes a hanger tab so it can be hung on a store hook.

I love the advantages for both the consumer and the manufacturer. Let’s look at a few.

Highly Observable for the Consumer

This type of packaging is usually made using high transparency material. For the consumer, the product inside can be observed from many different angles

Highly Secure for the Manufacturer

Clamshell packaging can be made highly secure, allowing manufacturers to package highly valuable products in them while diminishing the possibility of theft or tampering. This increased security makes it perfect for retail.

Total Enclosure

Clamshell packaging provides total enclosure for the product inside without separate lids or backings. This ensures that the entire package is one piece.

At Sunrise Packaging, we design and manufacture visually interesting and functional plastic thermoformed clamshell packaging. We are a leader in manufacturing thermoformed clamshell packaging solutions to industries such as retail, medical, entertainment, media and cosmetic. We would love to work on your design and concept from start to completion.

 

Combination: Turned Edge Blister Packaging

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This is a turned edge product that carefully and strategically utilizes custom thermoformed blister packaging in order to create a unique and comprehensive packaging solution. An informative piece that covers the benefits and uses of crops from Minnesota Grain in Eagan, this packaging solution is not only a great marketing piece, but it provides the recipient with real time samples of each item in order to recognize and truly learn about what they have to offer. They say in order to make money you have to spend money, and in this case, Minnesota Grain has done that by making a solid investment in educating their clientele and potential buyers. The thermoformed plastic acts as a blister with the turned edge flat, making it possible to show a variety of grain samples. The placement of each blister is in line with the accompanying descriptive text. As both a turned edge manufacturer and custom thermoformer, we love projects like this that use our strengths!