Thermoformed Custom Trays Add Protection

Thermoforming is a process that allows plastic to be molded to fit whatever it needs to contain. Custom trays are an especially popular application for the process. They offer many benefits–

  • Organization
    In presentation packaging, it’s important for every thing to have it’s place..and for it not to shift in transit. It’s like a fisherman’s tackle box. If the lures and bait are all mixed it up, it causes chaos Thermoformed custom trays for the health and beauty products.and confusion. Custom trays are the perfect way to contain products, samples, etc. in specific spots for consistency and expediency. 
  • Versatility
    No matter what type of product or insert you want to include in your packaging, there’s a custom tray that will work. Trays can be used to keep marketing collateral in place in nearly any kind of packaging. Custom pads, magnetic cigar boxes, binders, the list is endless when it comes to what Sunrise Packaging can heat-seal. 

–But chief among these benefits is the protection provided by custom thermoformed trays.

Custom Trays Protect Materials

From CDs to pamphlets to flash drives, it’s important that your materials arrive in pristine condition.  The durable nature of custom trays ensures that whatever they encase will arrive without a dent or mark. They also defend against other potential contaminants, like liquid or water. 

Thermoformed custom trays, Blister Pack, Blog, RF sealing, heat sealing, clamshell, custom box design, custom thermoformed tray, manufacturing, Products, retail display box, thermoforming, Thermoplastic Materials

Protection against…

  • Physical harm.  It’s a wild world out there. Water and other liquids could ruin labels and packaging; your products could be jostled and chipped at any stage. Custom trays help lower the risk of these defects. 
  • Product fragility. Glass containers are beautiful and go a long way to convey luxury to customers. But it’s fragile. The same goes for some types of plastic containers, and a variety of products that can be easily crushed or their integrity otherwise compromised.  Custom trays add a literal layer to safeguard against this kind of damage.
  • Damage expenses. It’s true that there will always be some damage in transit, but it doesn’t have to happen frequently.  It’s also necessary to plan for rough handling in package sorting. Thermoformed trays can help reduce the possibility of breakage. As well as the expenses incurred from damaged products. 

Learn More About Custom Trays & Thermoforming

Custom trays are just one option when it comes to thermoforming. Custom forming is a service Sunrise Packaging provides according to customer requirements. Every project is unique and designed to your needs; the variety of options ensures that we can create the perfect solution!

Ready to learn more? Contact Sunrise today!

Custom Thermoforming Packaging Options

When it comes to thermoforming packaging, there’s more than meets the eye. 

It’s the ultimate in custom packaging, as the pliable plastic is molded specifically for products. This perfect fit is part of what is driving the market for this specific type of packaging. In fact, PRNewswire estimates that the thermoformed plastics market will hit over $16 billion dollars by 2015. Demand will increase from industries as diverse as healthcare to automotive to construction, driven by this style’s unique properties. So what’s so special about this style of packaging?

Thermoforming Packaging Options

There are a few styles when it comes to thermoformed packaging.  Each one has different applications and advantages, and work differently for different products. Here’s a quick rundown: 

Custom Thermoformed Trays

Highly versatile as well as usable, thermoformed trays are precision-formed to provide the highest level of protection for products. They can even be created with a locking mechanism to ensure that nothing shifts or breaks in transit. These custom trays can be inserted and heat-sealed into boxes or binders to hold not only your products, but companion content as well. USB drives, discs, manuals, you name it. It’s important that your customers experience your products in an ideal setting, right? Custom thermoformed trays create that ideal setting, anywhere and everywhere. 

Thermoformed Blister Packaging

Originally used for packaging aspirin, blister packaging is a lightweight, easy-to-open option for custom thermoformed packaging. Blister packaging is comprised of clear plastic housing your product and adhered to a backing like cardboard or foil. While the idea of easy-to-open packaging might not be at the top of your list of considerations, it’s proving to be a main motivator for some shoppers. Driven by the aging baby boomer market, usability is an increasingly large concern, especially for healthcare and medical devices. 

Custom Thermoformed Clamshells

Clamshells are an increasingly popular option for items that customers want to see before buying. For obvious reasons, it’s not always in the best interests of retailers and producers to have customers opening their products, fidgeting with them, and then walking away. By encasing products in clear plastic, customers can see the exact product they’re looking to purchase. And by making the packaging securely tamper-proof, they know that it’s in perfect condition. We recommend adding a printed insert as well for your branding and more marketing real estate!

Learn More About Thermoformed Packaging Options

Minnesota’s Sunrise Packaging has years of experience in this market. Contact a representative today to find out what style can work for your product!

 

Thermoformed Trays Add A Little Something Extra

When it comes to packaging, there’s a lot of emphasis on the outside. Think of a birthday present. If two presents are placed in front of you–one with a sleek, crisp package, the other in a paper bag–which do you want to open first? While the outside of the packaging might be what attracts customers in the first place, it’s what’s inside that retains them. This is where thermoformed trays take center stage…or rather, they provide the center stage. Thermoformed trays for the health and beauty products.

Thermoformed trays are essentially plastic trays, heated and molded into custom shapes and sizes to ensure that your products are held firmly in place. They create a veritable stage for your products. Trays can be placed inside nearly any kind of container, from the popular cigar box to a turned-edge binder.  It’s a versatile solution that many industries include in their packaging designs.  

Here are a few more reasons why this type of custom insert works well for so many different needs: 

Thermoformed Trays Offer Products: 

Protection

To go back to the birthday present example, the only thing more disappointing than a poorly-wrapped present is a broken one. Thermoformed trays are customized to your product, ensuring that it is secure within the larger package. 

Safety

Healthcare packaging and medical device packaging typically utilize thermorformed trays for safety reasons. This industry, focused on life-saving tools and equipment, needs to have their tools safely stored in place where it’s easy to find and use them. 

Organization

Whatever you happen to be packaging with your product, thermoformed trays can keep everything in order. Trays allow you to help customers move through products sequentially.Oor if there are other inserts, to ensure that the most important or relevant ones are easily accessible. 

Ready to Learn More?

Thermoforming is a highly-customizeable process. It starts with designing a layout for your product, selecting materials, and finally moving into the final stages of your custom packaging needs.  Whether you are looking for sustainable, economical, or something else, Sunrise has a solution. Get started today.

The Most Famous Piece of Corrugated Cardboard Ever

A portion of the star wars early bird certificate, maybe the most famous piece of corrugated cardboard in the history of retail


The year is 1977. Fleetwood Mac is blasting through the speakers of Trans Ams everywhere, Star Wars takes the box office by storm, and the Kenner toy company is sitting on the golden egg of a lifetime–and they almost crushed it. Here’s the true story of how a piece of corrugated cardboard changed the face of marketing history.


 

May the Corrugated Cardboard Be With You

 

Months earlier in 1976, The Kenner toy company caught a seemingly lucky break. A small subsidiary of General Mills, Kenner’s usual fare was squirt guns and bubbles. But a major toy company, Mego, had passed on the Star Wars license to produce toys. Kenner, the Little Toy Company That Could, managed to acquire it.

 

Huge mistake for Mego. Potential mistake for Kenner.

 

Why? Just because Kenner picked up the license didn’t mean they believed in Star Wars. It seems impossible now, but the original Star Wars movie could barely get off the runway back in the day.

 

But once it did, it exploded.

 

The late May blockbuster left Kenner scrambling to produce Star Wars toys in time for the holiday season. Even by today’s standards, that’s a tough deadline. At some point, the small company realized they couldn’t meet the demand by Christmas. But did they give up? Not a chance. Instead they turned to a piece of customized corrugated cardboard into a legend.

 

The Star Wars Early Bird Certificate Was Born.

custom corrugated cardboard packaging used in the marketing of popular star wars toys

A member of the Kenner team had an idea. Instead of letting the ball drop, they created a corrugated cardboard box. Most likely an E-Flute wall structure–the standard in luxury display packaging–Kenner’s Early Bird Certificate doubled as a display stand. The idea was that kids could mail in the certificate and, when the toys were ready, Kenner would send out the first wave of toys, packaged in a thermoformed plastic tray. Then, when the package came, kids would have a spot ready to display them.

 

And they sold it.

 

Hero Complex’s Jay West calls it the “the most coveted empty box in the history of retail.” To think that anything could replace an action figure under the tree in a child’s eyes seems unlikely, let alone a hunk of corrugated cardboard. But it did. In fact, the anticipation of staring at the placeholder while waiting for the figurines to arrive made the prize even sweeter. Exclusive mail-away action figures would be the cornerstone of the Star Wars toys for the next 30 years.

 

Maybe Kenner’s whole plan wouldn’t fly today. But there’s a lot of takeaways from this story. Not giving up? Of course. Taking chances? Sure. But, above all, it shows the creativity stored in that “coveted empty box.” That’s the power of corrugated cardboard. It’s durable, environmental, economical, and endlessly engineerable. Just a simple piece of cardboard changed the face of product licensing forever. Think what it could change next.

 

You might be wondering what parents paid for that precious corrugated cardboard back in the day. $7.99. But what are folks willing to spend on it today?

the infamous customized corrugated cardboard on ebay, glossy laminate

 


 

Custom Presentation Packaging for Pro Sports Teams

Custom Presentation Packaging

Custom presentation packaging

With the value of many pro sports franchises now worth well over one billion dollars according to Forbes, It is extremely imperative for their custom presentation packaging to be of the highest quality to represent their brand. Professional Sports team’s average brand value alone is worth 21% of total team valuation (i.e. Carolina Panthers team value $1.25 B, brand value alone $262 M) again according to Forbes. That is why we at Sunrise Packaging have been the “go to” for many custom prestigious presentation packaging projects that we have completed on behalf of various pro sports franchises. Our clients know we will deliver the elegant custom presentation packaging they are looking for to distribute to their top vendors, season ticket holders and various media outlets.

Custom Designed Cosmetics Packaging

Custom Designed Cosmetics Packaging

Distinctive Custom Designed Cosmetics Packaging, custom cosmetic packaging, custom trays, custom cosmetic design

Distinctive custom designed cosmetics packaging is vital for the success of the brand. The packaging is the first thing that the buyer sees and provides their first impression of the product. Great packaging design has the ability to create emotion, connection, and intrigue. I love Mac Cosmetics packaging because it provides a very visible and elegant look. MAC provides a wide variety of products such as eye-shadows, lipsticks, lip-gloss, concealer, nail polish, stage makeup, and mascara and it is imperative to image their quality in their packaging. I believe their custom packaging has been instrumental in helping Mac develop a strong bond with its customers and relationships with professional makeup artists with their impressive array of award-winning products.